Three technology leaps have completely changed my life - not just how I work, but how I think. Each one opened a new layer of creativity, communication, and connection between humans and technology.
- Windows → Working with Computers
When Windows arrived, it transformed computing from a command line into a world you could see and touch. For the first time, I could explore, experiment, and create through interaction rather than instruction. It made the computer personal - and opened an entire generation to the power of digital work.
- WYSIWYG HTML Editors → Working with the Web
Then came the web revolution. Tools like Dreamweaver made the invisible visible - turning lines of code into visual design and publishing. Suddenly, anyone could build and share online experiences. It wasn’t about “coding” anymore, it was about crafting experiences. That shift shaped how I saw the role of technology in business: not just systems, but stories.
- ChatGPT and Large Language Models → Working with Intelligence
Now we’re at the third leap - and it’s the most profound of all. The interface has moved from screens to language itself. We can now work with intelligence - not just consume it. ChatGPT and large language models are the new WYSIWYG for thinking. They turn ideas into structured action: from writing, analysis, and coding to orchestrating agents that collaborate, learn, and improve.
This goes beyond “chat.” It’s the beginning of agentic AI - systems that can reason, act, and connect tools, data, and people.
For me, and for many in business today - especially in marketing and digital experience - this is the next interface moment. Just as Windows made computers usable and WYSIWYG made the web buildable, AI now makes intelligence itself usable. It doesn’t replace people - it amplifies them. It brings our collective creativity, data, and decision-making into one adaptive system.
