Toggle navigation
Call - 01202 553744
Digital Brand and UX Design, UX Research, Experience Platform, Integration, Analytics
Through our close collaboration with LifeSearch, we successfully developed and executed a comprehensive program that evolved their website from a mere brochureware site, accounting for less than 10% of their revenue, into a highly lucrative digital channel poised to drive substantial growth.
Appius redesigned the entire Sitecore web presence including UX Testing with target audience and added various digital tools and two innovative digital products, aimed at enhancing user understanding of suitable insurance coverage and creating a digital, self serve quote and buy solution.
The 'Your Needs' tool guides and educates users through a series of questions to determine the most fitting coverage for their needs with costs, and to adjust their decisions and cover based on their budget. The second tool, 'Buy Now,' offers a comprehensive end-to-end online purchase experience. Users can directly buy coverage from the LifeSearch website, which acts as a broker offering quotes from various providers. Additionally, the 'Buy Now' tool can seamlessly redirect users to these providers in cases where a fixed cost isn't available, providing users with a broader range of choices.
Sitecore recently completed a CMS upgrade to version 10.3, introducing two new digital products and a white-label offering called "PoweredBy."
This upgrade has unlocked a host of new features for LifeSearch, enabling them to embark on a series of engagement marketing initiatives in line with their digital growth objectives.
Appius have designed and configured an entire suite of Google Analytics 4 reporting, bespoke Looker Studio MI reports and Sitecore experience analytics all aligned with GDPR and consent requirements. Sitecore is configured with Personas for personalised experiences and ongoing split testing as part of a continuous optimisation and conversion improvement programme.
Notably, LifeSearch now provides embedded insurance solutions through the new "PoweredBy" sub-brand and suite of B2B technical products. Partners can integrate LifeSearch's "Your Needs" and "Buy Now" tools on their websites directly or using a white label approach, while leveraging the expertise of LifeSearch advisers for complex life cover needs or where a user would prefer a call.
Future plans include even greater use of Sitecore Personas and marketing automation capabilities in line with an increasingly digital self service based strategy, plus further systems integrations and enhancements aligning towards a vision of 'single customer view' and AI infused hybrid online and offline customer journeys.
The direct and partner channels that families can use to tap into LifeSearch's award winning services already include brand communities from the likes of CompareTheMarket, MoneySupermarket and Which?. However both the direct LifeSearch channel and the embedded life cover footprint will continue to expand, meaning more unprotected families can protect the life they love - the reason LifeSearch was created and why Appius are so proud of this work and this relationship.