Digital Brand and UX Design, UX Research, Experience Platform, Integration, Analytics
LifeSearch wanted more direct leads, a completely new digital brand an user experience reflecting both its advisory strengths and service USPs.
At the same time the company needed to upgrade and get the most from their investment in Sitecore with its amazing tracking, AI and personalisation capabilities.
A new set of user personas and user journeys were created, at the same time as an adventurous set of new digital interactive brand theme options. Our Experience and Engagement team carefully specified new Sitecore components with responsive and adaptive behaviours for the large proportion of mobile device users.
UX research and analytics configuration were applied to take end user input and analytics to a new level on the site. A parallel stream of technical engagement ensured improvements in performance, reliability and overlap with internal systems, with innovative Sitecore based tracking solutions to attribute leads and revenue.
The client's previous Sitecore implementation had not enabled full use of personalisation or analytics - at either the contact or campaign level.
Following on from Appius' user centred design process, the site was completely rebuilt in a fully componentised structure in line with Sitecore's Helix paradigm.
Sitecore forms were implemented but fully integrated with the Lifesearch LeadApi to initate instant pickup and business process initiation for telephone based advisers. All of Sitecore strengths for tracking and marketing automation were combined with advanced tracking solutions to attribute leads and revenue to different partnerships.
The outcome of the project is a completely new interactive delivery of the brand and proposition, using a best practice Sitecore implementation. As a digital tool the site now ticks all the boxes for ongoing component based page build and changes. Appius and Lifesearch are able to work together in a collaborative way to enhance and optimise the solution, with work underpinned by detailed insights from Sitecore, Google Analytics and Appius qualitiative UX Testing sessions with the target audience.
year on year website traffic increase
overral visitor conversion improvement
increases in page level conversion from personalisation and split testing
increase in mobile users
Appius provide a rolling programme of engagement marketing, optimisation and technical support to continually improve conversion. Sitecore personalisation and split testing are extensively used to improve and validate changes.
Future plans include even greater use of Sitecore Personas and marketing automation capabilties, plus further systems integrations and enhancements.
The channels that families can use to tap into Lifesearch's award winning services will expand, meaning more unprotected families can protect the life they love - the reason Lifesearch was created and why Appius are so proud of this work and this relationship.
Appius personify what a collaborative and innovative partnership is. We have enjoyed working with them for many years and that has been an easy decision to make due to their consistent ability to deliver to high quality and do what they promise and when. Their ethos is consistent throughout their business and whoever you work with there is a real sense of honesty, genuine care for our business and its success, delivered by a team highly skilled in all aspects of Digital. What is truly outstanding is their rigorous agility to deliver projects through their honed and practiced methodology, their commitment to presenting areas of improvement and growth and their personable and likeable interactions.
The endorsement being we have worked with Appius in multiple organisations we have worked in making them are go to choice for Digital agency services.
Chris Neilson - Chief Technology Officer - Lifesearch & Emma Walker - Chief Marketing Officer - Lifesearch