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About us

Our vision is to empower customers to deliver great digital experiences and improve results.

We have over 20 years of experience in transforming digital experiences, with a team to define and execute your digital strategy.

Our working closer approach

Closer to your objectives

Closer to your objectives

  • Technology road map
  • Setting KPI’s and targets
  • Ongoing results reviews and recommendations

Closer to your objectives

Closer to you

Closer to you

  • Collaborative workshops to define scope and requirements
  • Specialists in your office
  • Knowledge transfer and coaching

Closer to you

Closer to your systems

Closer to your systems

  • Highly experienced with data capture & systems integration
  • Collaborative development methodologies
  • Shared development systems for infrastructure & version control
  • Solution on boarding and support SLAs

Closer to your systems

Closer to your launch

Closer to your launch

  • Phased project approach to deliver projects sooner
  • Iterative development prioritising features and functionality
  • Designing smaller pilots to demonstrate value and results

Closer to your launch

Our size & shape

We are a 20+ employee independent digital agency, with a growing turnover of over 1.5m last year

We are structured into 3 specialist teams, each led by a highly experienced Head of Competency. The equal balance of Digital Results, Experience & Engagement and Technology enables us to transform every aspect of your digital experience.

Each team member works to an agreed Empowerment Plan, our unique process promoting continuous learning and development. At our size, skill sets are easily duplicated to reduce risk and Heads of Competency can focus on quality across all team work.

Team flow diagram - Digital results Team, Experience and Engagement Team and Technology Team

Leadership team

Simon Annicchiarico

CEO & Digital Transformation Director

  • Appius founder and CEO
  • Digital transformation consultancy
  • Technical consultancy and roadmap
  • Company release and resourcing process

Simon Annicchiarico
CEO & Digital Transformation Director

Stuart Lane

MD & Experience Director

  • Day to day responsibility for UX and Creative output
  • Digital marketing and marketing automation
  • Hands on experience with UX testing
  • Manages Experience Team and company culture

Stuart Lane
MD & Experience Director

Greg Pike

Program Director

  • Responsible for company project delivery
  • Project and quality management
  • Co-ordinates testing and production
  • Day to day role on key projects and accounts

Greg Pike
Program Director

Sarah Woolven

Digital Marketing Director

  • Digital strategy and account direction
  • Increasing customer results
  • Heads up the Digital Results team
  • Leads Appius new business and events
Sarah Woolven
Digital Marketing Director

Why Bournemouth?

Fastest growing digital hub

Ahead of London and major cities confirmed by Tech Nation 2015 and 2017. The fastest growing digital economy in the UK in 2015 and no.1 for high growth digital businesses in 2017. In 2017 more than 15000 people were employed in digital, all with free access to the biggest collection of devices in Europe at the Open Device Lab.

Fastest growing digital hub

Digital graduate talent

From Bournemouth University and Arts University, a constant fountain of talent is produced in the area by this long-term innovator in computing and digital courses and highly renowned hotbed of creative talent. Did you know that 32 animators for movies Avatar and Gravity were educated here?

Digital graduate talent

Digital events and networks

MeetDraw, Silicon Beach, Making Waves, Digital Horizon UX Bmth. It all started with MeetDraw which was created to bring together digital people with the greater aim of promoting the industry in the area, and has grown to include some of the leading digital networks, events and conferences in the country.

Digital events and networks

Stable teams, lower costs

Stable teams with lower costs. Who wouldn’t consider living alongside 7 kilometres of golden sand in one of the most fun and diverse tourist towns in the UK? So the most talented digital people stay put once they have arrived, making lower people costs to go with lower office, transport and living costs.

Stable teams, lower costs

A truly fantastic experience

At Blue Chip, we recognise that client interactions are far more important than a hard sell. Developing great relationships comes first: our customers want to be listened to, not just "sold" to. We now have a fantastic new website and digital platform in place, that enables us to update content on the fly, personalise and optimally analyse the performance of all our campaigns

Anthony Green - Bluechip Sales & Marketing Director