Experience & Insights

Combining digital marketing with user insights, data and AI to create high impact personalised experiences

Imagine working directly with a wonderful team of digital marketing specialists to find your audience and attract them, plus data scientists to surface data insight like never before and UX and creative experts to prototype an amazing new experience. We can also split test, personalise or get feedback from real interviews with your target audience.

We can help you leverage marketing automation and AI within a user experience full of video and animation for impact - our Experience & Insights team can work in project, consultant, training or campaign delivery mode - whatever you need!

Digital Marketing: PPC, SEO & GEO

Adapt to the rapidly changing world of digital marketing and GEO with experts at the forefront of the latest thinking and techniques.

We can teach, train or support you as you continue to research and attract your audience with the best value mix of paid and organic digital marketing activity. We have experts in PPC, SEO & GEO working alongside data and tracking specialists and brilliant content creators; offering you:

Search Engine Optimisation – technical and content
Generative Engine Optimisation – LLMs, Google AI Mode and Overviews
Pay-Per-Click Campaigns - Google Ads, LinkedIn, Meta and more
Email Marketing Automation - including SMS & WhatsApp
Social media strategy & support - including content & copywriting
Advanced campaign tracking & reporting
Overlapping CRO, split testing & personalisation services

UX Design & Digital Brand Definition 

Reimagine your digital brand experience with your target audience at the heart of the process.

The Appius user centred design process will put your target users at the heart of your digital strategy for new projects and redesigns - with bespoke user journeys and interactive prototypes.

We are passionate about creating or enhancing your digital and interactive brand, with memorable emotional impact.

Digital & interactive brand evolution
Persona & user journey creation
UX and creative combined into single Figma prototype
Animation, copywriting & video capabilities
Supporting with data analysis & ux research

UX Research, Analysis & Iterative Prototyping

Start from where you are at right now, and create a release train of user and research led improvements to get faster transformation and results

Our lean ux and creative approaches avoid throwing away your investment to date, and target iterations that are informed by real user feedback, behaviour and data.

Remote UX research sessions conducted with your target audience
Screen recording based qualitative analysis and recommendations
Expert UX review reports from our specialists
Digital analytics reviews, suggested changes and target areas
Supporting data and analytics capabilities to prove R.O.I and results

Split Testing, Personalisation & CRO

Experiment to improve the experience for your audience, and personalise to convert them.

Our accredited specialists in split testing can experiment via your Experience Platform or use "plug in" experimentation solutions. We can configure your solutions to create personas and personalise content, generating a conversion step change from targeted content.

Let us help you increase the value of your current solution, decrease your cost per conversion and maximise your digital KPIs

Personalisation and experimentation with digital marketing campaigns
Split testing consultancy, pilots or outsourced agency support
Personalisation configuration, pilots and training in your platform
Experience Optimisation (EXO) services
Conversion Rate Optimisation (CRO) services

Digital Creative, Animation & Copywriting

Create or enhance your brand in the digital interactive channels, with memorable emotional impact.

We can define and document how your brand appears, moves, sounds and interacts with users in the digital channel - achieving impact alongside your chosen level of accessibility

Consider us an extension of your team with some very specialist digital creative skills

Interactive brand definition & research
Digital first creative concepts, prototypes & component libraries
Animation & video production for campaigns or evergreen assets
Copywriting for tone of voice plus SEO & GEO performance
Content planning & co-ordination projects & campaigns

Digital ROI & Results Reporting

Make sure that every part of your digital campaigns and experiences are proving their return-on-investment and results.

We’ll help you to target the right questions to answer with the right reports from your digital channel – providing constant feedback on where the results are coming from and what needs your attention.

Our digital ROI and results reporting can help you:

Avoid the pain of GA4 with dynamic GA4 based Looker Studio reports
Track conversions and cost per conversion by channel and source
Provide dynamic stakeholder focused reports with filters by date, site area & more
Track all events regardless of user consent with server side, Data Lake & PowerBI
Get analysis and recommendations from our experts, if you need it

Analytics, Big Data & Insight

Extract maximum actionable insight from your digital channel data and move from manual analysis to Big Data processing on a new scale.

Our team of data scientists are trained to love data, deliver the data processing and coding capabilities and passionately surface the insights and answers to your big digital questions.
They will work hand in glove alongside our other Appius specialists, to deliver:

Proactive and responsive data driven insights, striving for single customer view
Data layer specification and testing, for clean data and faster websites
Handling and combining massive Big Data datasets for enterprise insight
Highlighting high value segments, conversion challenges and successes
Supporting genuine digital ROI, ROAS and end-to-end lead value attribution

Agentic AI & Marketing Automation

Automate and magnify your martech efficiency and outputs by unleashing the power of agentic AI and marketing automation.

Retrieval Augmented Generation (RAG) agents and chatbots
Deterministic chatbots to ‘route’ users, dialogues and martech activities
Hybrid AI based experiences handing off to human chat and contact
Proprietary AI from your own Big Data and Single Customer View
Marketing automation & email marketing setup, training and campaign delivery
Actionable use of data for AI based on the full capabilities of your Experience Platform and Marketing Automation Platforms, or our recommended ones

Experience & Insights

Combining digital marketing with user insights, data and AI to create high impact personalised experiences

Digital Marketing: PPC, SEO & GEO

Adapt to the rapidly changing world of digital marketing and GEO with experts at the forefront of the latest thinking and techniques.

UX Design & Digital Brand Definition

Reimagine your digital brand experience with your target audience at the heart of the process.

UX Research, Analysis & Iterative Prototyping

Start from where you are at right now, and create a release train of user and research led improvements to get faster transformation and results

Split Testing, Personalisation & CRO

Experiment to improve the experience for your audience, and personalise to convert them.

Digital Creative, Animation & Copywriting

Create or enhance your brand in the digital interactive channels, with memorable emotional impact.

Digital ROI & Results Reporting

Make sure that every part of your digital campaigns and experiences are proving their return-on-investment and results.

Analytics, Big Data & Insight

Extract maximum actionable insight from your digital channel data and move from manual analysis to Big Data processing on a new scale.

Agentic AI & Marketing Automation

Automate and magnify your martech efficiency and outputs by unleashing the power of agentic AI and marketing automation.

Tell us about your current experience & engagement needs for projects, services or training

UX Design & Digital Brand Definition 