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The scene

Aon Insurance had a website built in Sitecore 7. Having invested in the platform they wanted an agency that could help their marketing team to deliver more, and take a digital first approach.

AON wanted to take their strong Affinity proposition to market, whilst still catering for their individual corporate customers. At the Group level they wanted an agency that had the technical capability to onboard their bespoke quote and buy engine, to provide ongoing and fully outsourced support.

The story

Appius applied its full user centred design process with a Sitecore rebuild and integration with internal lead and tracking systems.

The relationship started by working closely with the marketing team to deliver consultancy and training on the platform. Following the successful adoption, Appius were asked to upgrade the whole solution to Sitecore 9 and complete full user-centred redesign projects for the main Aon Insurance website, and one of the standalone affiliate brands, Pax Insurance, aimed at the Armed Forces.

Appius ran workshops with key stakeholders throughout the business. We developed the first User Profiles which were used to inform the design and UX for improved affinity and general lead generation - this approach was adopted more widely throughout the business.

The technical transformation

We upgraded the website to Sitecore 9 with proof of concept areas to leverage Sitecore features, and onboarded the quote and buy framework.

We replaced a highly manual document management processes linked to an annual renewals, and migrated Maven Public Sector insurance into the new environment. We onboarded the Digital Delivery Framework responsible for delivering quote and buy content onto the front end Sitecore websites providing an ongoing SLA, and working with internal teams to adopt internal processes for security and deployment.

The site was completely rebuilt in a fully componentised structure and we integrated with Aon back office solutions and payment gateway.

The best agency I have encountered in my working life

Appius are always top of mind for digital, and the best agency I have encountered in my working life ; professional, excellent at what they do, a joy to work with and incredibly collaborative...their approach is absolutely brilliant and their entire team are all terrific in their different specialist ways. I would recommend them in a heartbeat.

Moira Carriere - Risk Solutions & Affinity Marketing Consultant - AON

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