Experience Platform, Integration, GA4 Analytics, Digital Marketing.
Atlanta Group initially approached Appius to design and deliver a new website for one of its flagship brands, Carole Nash. The project served as a pilot to create a best in class user experience optimised for conversion, and proof of concept for a wider digital migration strategy. Following its successful launch, Appius became a trusted partner—working in close collaboration with Atlanta’s in-house development, marketing, and IT teams.
From there, the relationship evolved into a long-term framework agreement, supporting the group’s ongoing CMS migration and digital development goals. Appius effectively operates as an extension of the internal team, delivering both strategic consultancy and hands-on implementation.
Following the merger with MarkerStudy Appius have delivered platform specific consultancy to support the marketing technology decision making and a continued relationship alongside the in-house team.
To meet the demands of a growing brand portfolio, Appius led the development of a shared component library within the Sitefinity CMS. This approach ensured consistency, scalability, and cost-efficiency, allowing each brand site to maintain a unique identity while operating on a unified, manageable code base.
As Sitefinity’s only UK Premium Partner, Appius provided deep platform expertise, including:
Additionally, we helped define separate deployment pipelines for marketing-focused sites, giving those teams more agility and faster delivery cycles—without compromising on governance or development standards.
Following the merger Appius have delivered consultancy to evaluate the Atlanta and MarkerStudy estates and how to approach future development.
enabling rapid deployment of uniquely branded websites across the group
for marketing priorities, allowing internal IT to focus on core systems like quote-and-buy platforms
offering deep CMS expertise and hands-on platform support
in collaboration processes, including separation of marketing deployments for improved flexibility
with Atlanta’s in-house development team, providing scalable resourcing and specialist roles
handled within a structured framework across all delivery workstreams
reduction in development time for new sites
Brand sites migrated
increase in organic search listings for Paymentshield
Paymentshield Shortlisted for the Sitefinity 2023 website of the year