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UX Design & Digital Brand Definition

Let us reimagine your digital brand and target audience experience

Our UX Design & Digital Brand Definition Process

With mainly digital media being consumed, the user's perception of a company's website or a brand can hinge on the quality of its UX design, potentially determining its success or failure.

The Appius user centred design process will put your target users at the heart of your digital strategy for new projects and redesigns - with creative digital brand options, bespoke user journeys, interactive prototypes, remote UX testing sessions, component libraries and tokens ready for development an AI use.

We are passionate about creating or enhancing your digital and interactive brand, with memorable emotional impact – and we can bring your target audience into any design and digital brand definition project via remote UX Testing sessions.

Our UX Design & Digital Brand Definition services include

Digital Brand EvolutionBreathe new interactive life and impact into your brand in your digital channels.

Use our understanding of the possible, digital creative, animation and video capabilities to evolve your brand awareness, impact and outcomes. Free your brand to move, talk and react like never before.

Digital Brand Evolution

Personas & User JourneysInform your user experience with new online personas and powerful digital journeys

Make sure your solution meets the needs of all of the key personas and create the basis for the behavioural mapping that will allow highly targeted digital journeys. Imagine emotional, goal based journeys that leverage your martech and data to the max.

Personas & User Journeys

UX & Creative PrototypesSee and feel the new experience as an interactive Figma prototype, across devices.

Using lean UX and digital product development principles, we will surface hi fidelity online prototypes bringing everything in one place for feedback, UX testing with target audience and maximum efficiency for ongoing development and testing.

UX & Creative Prototypes

Animation, Copywriting & VideoAccelerate or enhance your internal capabilities with our highly specialist team skills.

We’ll animate your website, your digital marketing campaigns, your "difficult to explain" concepts for content marketing. We can write great copy informed by SEO and GEO objectives. Our super fast creatives will originate stock, AI generated or newly filmed videos for you.

Animation, Copywriting & Video

Appius has over 20 years of UX design experience in B2B, B2C and your sector

Our team have extensive experience in designing user experiences across many B2B and B2C sectors, and will design with personalisation, experimentation and data driven future iterations in mind – all in the context of their hands on knowledge of your chosen Experience Platform and our wider Experience & Insights services

Success Stories

Digital transformation for Maybourne Hotel Group

Appius' relationship with Maybourne Hotel Group started in 2010 with a full re-platforming of Claridge's website, other London hotel sites and multiple microsites.

x2

Doubled website share of total group revenue

30%

Uplift in restaurant bookings

102%

Year on year increase on room bookings for Claridge's

53%

Year on year increase on spa bookings for The Berkeley

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Digital transformation for Maybourne Hotel Group

Digital transformation for LifeSearch

Appius partnered with LifeSearch to deliver a user-centric digital experience, enhancing their online presence and customer journey to drive engagement and conversions.

+2.7%

UX and split testing based overall conversion improvement

+5.7%

Conversion uplift from Sitecore personalised content

+64%

Increase in natural search traffic and 1st page Google listings

>80%

Partners onboarded for PowerBy B2B embedded life cover offering

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Digital transformation for LifeSearch

Some of our related blogs that may interest you...

Digital Results

Blog: How will luxe brand sites cope with the new EAA legal requirement for AA in 2025?

27/05/2025 / by Nic Wykes

Learn more
Optimizely

Blog: How to Maximise Conversions with Insurance Brokers

15/05/2026 / by Alex Hayes

Learn more

We would love to talk to you about your UX design and brand definition options

Contact us