Toggle navigation
UI design, UX testing, .Net development, Technical Architecture, CMS architecture, systems integration, global help desk management, Program Delivery for global roll out, analytics
Hoya Vision Care, a world leader in optical health technology, sought to enhance its service to trade partners by developing a sophisticated digital portal. With operations spanning Europe, the US, and beyond, Hoya needed a solution that could support varied market needs while unifying the digital experience across regions.
Their ambition was to create a single portal that would allow users in multiple territories to manage orders, access key business services, and find educational and marketing resources—securely and intuitively. Following a competitive global tender process, Appius was selected to design and deliver the solution.
Working closely with stakeholders across Hoya’s international markets, Appius began with in-depth requirements capture workshops to understand both central group objectives and the specific expectations of local markets.
The resulting solution was a highly flexible, componentised trade portal built on the Optimizely platform. It was designed to integrate seamlessly with existing systems in both the US and Europe, enabling Hoya to manage global operations through a single, scalable CMS instance.
Crucially, the platform allows each market to select and activate the components most relevant to their customers—supporting true localisation without compromising technical cohesion.
Authentication was centralised via Salesforce, and the portal supports single sign-on (SSO) across various systems, providing a frictionless user experience across Hoya’s digital infrastructure.
with support for market-specific functionality and language variants, all managed centrally via CMS
allowing tailored feature sets per market without the need for redevelopment
providing secure access across multiple internal systems
with both US and European back-end services for live data access and streamlined processes
opticians have adopted the Hub
languages supported
local market portals delivered through global roll out
Seiko branded portals
