User Centred Design, Experience Platform Development, Analytics, Lead Generation and Optimisation, Content Marketing
Canaccord knew they needed a streamlined solution built in an enterprise platform that would enable them to deliver seamless customer journeys and a best-in-class digital experience for their customers.
Following an RFP process, they selected Optimizely and embarked on global redesign and development project. Initially engaged as a local Optimizely partner to help the London team to define their requirements, Appius’ UX work and understanding of how to get the best out of the platform investment impressed other global stakeholders and we were appointed to design and deliver the whole project.
Appius created an architecture and design toolkit that had the flexibility to support local market needs plus the consistency of a high impact, global brand experience.
Appius built the site using the Optimizely (then Episerver) DXP. The architectural approach separated out the component base from the front-end look and feel allowing specific markets to tailor their branding to their audiences whilst keeping the experience for CMS users simplified and easy to maintain. Optimizely personalisation capability was used from the start, routing users through to their local content and tailoring the experience. Appius integrated data feeds to create people finder and specialism finder capability that was automatically updated, reducing overhead on the content team. Out of the box Optimizely capability was leveraged to manage multi-lingual content and forms for subscription management allowing Canaccord to deliver dynamic programs of thought leadership.
Results: