Analytics, Big Data & Insights

Analytics & Insight Reports

We can create dynamic analytics and insight reports to keep your finger on the pulse of digital channel and campaign performance

Much of what we do is with Google Analytics, Adobe Analytics and Google Data Studio but where you need to capture PII and work at the individual user level we work with your chosen Experience Platform, BigQuery and the MS Azure stack Fabric and PowerBI.

Consented or Cookieless Attribution

We can sharpen and enhance your campaign attribution and optimisations with server side tracking based on consent and fully compliant with ICO, GDPR and global laws.

Let us help you overcome the ‘consent gap’ with cookieless event tracking that will convey the full picture of digital channel behaviour, and surface more complete and PII based reporting based on legitimate interest’ where appropriate.

Predictive Personalisation & Data Layers

Our data scientists can specify and co-ordinate data capture for predictive personalisation via your Experience Platform or chosen WEP solution, all with a view to faster website performance and more robust stats.

Our data scientists will be working alongside accredited WEP experts in our Experience & Insights team who can run your experiments or train you in how to deliver them with your shiny new data.

Proprietary Big Data, CDP and AI Solutions

Data for insight is great but it's a lot more fun when you can make it directly actionable by your digital solutions and journeys using your experience platform, marketing automation solution or a data repository linked to your systems.

This is where Appius data scientists and our wider services offering are at their very best, helping you create an actionable single customer view via CDP, Integrations, Data Store or Data Lake, for targeted communications right across your digital channels.