Simon Annicchiarico

To CDP or not to CDP – That is the question

March 17, 2026 Simon Annicchiarico

Read Simon's take on customer data platforms (CDPs) and find out whether you really need one, or you just need clarity and data hygiene.

A man working with a virtual cloud of AI and tech influences

Three Interfaces That Changed Everything for Me

January 08, 2026 Simon Annicchiarico

Appius CEO, Simon Annicchiarico, discusses his relationship with the evolution of three key technology interfaces in the workplace.

About Author

Simon Annicchiarico

Simon Annicchiarico is the CEO and Technology Director, responsible for aligning people, process, and technology across the organisation. He defines and evolves the long-term technical vision, sets and maintains engineering standards, and fosters a culture of curiosity and continuous improvement. Simon connects strategy directly to delivery, ensuring ideas translate into practical outcomes, while driving automation and innovation to improve quality, velocity, and sustainability across teams.