Expert Insights and Articles About Professional Services

Image of Carrie Dyer from Appius showcasing her Passle Podcast as part of the CME series

Passle Podcast – How to Choose the Right CMS for Modern Law Firms

November 13, 2025 Carrie Dyer

Appius discusses choosing the right CMS for legal firms as part of the Passle Digital Masterclass podcast series.

Making Confident CMS Decisions in Professional Services

October 29, 2025 Carrie Dyer

Choosing the right CMS is crucial for professional services firms for efficiency, security, and digital growth. Appius offers tailored CMS solutions.

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Appius’ guide to unlocking premium digital results with reduced spend

September 28, 2023 Stuart Lane

Discover essential tactics for CMOs to thrive amidst budget cuts in the digital age. Appius has the insights you need to navigate the challenging landscape

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Single Customer View: a competitive advantage or a company drain?

September 19, 2023 Stuart Lane

Explore the pros & cons of Single Customer View (SCV) in our latest blog. Maximise your customer data potential. Is it right for your business?

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Embedded Finance: 5 Must-Know Tips for Your Strategy

August 30, 2023 Sarah Woolven

Discover the future of finance with Appius's latest blog post! Explore 5 essential considerations for successful embedded finance strategies.

How B2B portals augment operations for brands

April 06, 2023 Sarah Woolven

Sarah Woolven, Appius Digital Results Director, looks at benefits of B2C style digital self service portals for B2B brands

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Content & Crowns - Thought Leadership Metrics for Professional Brands

February 16, 2023 Sarah Woolven

Content, Crowns and Customer Life Cycles: Appius Sarah Woolven explains How Professional Services brands can measure the impact of their content marketing

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B2B and Professional Services: make the most out of personalisation

May 31, 2017 Stuart Lane

A look into how b2b and professional services can utilise the power of personalisation of their website and marketing to engage their users further.