Digital Marketing, Engagement and Experience Platform Knowledge & Insights

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Single Customer View: a competitive advantage or a company drain?

September 19, 2023 Stuart Lane

Explore the pros & cons of Single Customer View (SCV) in our latest blog. Maximise your customer data potential. Is it right for your business?

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Embedded Finance: 5 Must-Know Tips for Your Strategy

August 30, 2023 Sarah Woolven

Discover the future of finance with Appius's latest blog post! Explore 5 essential considerations for successful embedded finance strategies.

How B2B portals augment operations for brands

April 06, 2023 Sarah Woolven

Sarah Woolven, Appius Digital Results Director, looks at benefits of B2C style digital self service portals for B2B brands

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Content & Crowns - Thought Leadership Metrics for Professional Brands

February 16, 2023 Sarah Woolven

Content, Crowns and Customer Life Cycles: Appius' Sarah Woolven explains How Professional Services brands can measure the impact of their content marketing

Digital Transformation Insights

Single Customer View: a competitive advantage or a company drain?

Embedded Finance: 5 Must-Know Tips for Your Strategy

How B2B portals augment operations for brands

Content & Crowns - Thought Leadership Metrics for Professional Brands