Passle CMO Series Digital Masterclass Podcast: Appius On Choosing The Right CMS For Law Firms
As part of our work with Passle, our Account Director, Carrie Dyer, was invited to run a digital masterclass podcast about choosing the right CMS. Passle is the leading marketing technology platform purpose-built for legal and professional services firms. Since 2012, they’ve been developing tools that empower professionals to connect meaningfully and consistently with their key clients and stakeholders online.
Content Management Systems for Law Firms
Implementing a seamless Content Management System that is able to grow alongside the firm in the long-term should be a top priority within law firms' digital strategies. Through extended team collaboration, firms can create a shared vision for suitable future marketing technology, ensuring flexibility and scalability, while also boosting efficiency and SEO.
Carrie shares her insights on:
- Appius’ experience and high reputation within the legal market
- The critical importance of creating an effective CMS
- Various main CMS platforms and their different offerings
- The key factors and processes to consider when selecting a CMS
- Common pitfalls many firms continue to face
- Her expert takeaways for implementing a successful CMS
Listen to the rest of the Passle CMO series for more legal and professional services insights.
Carrie Dyer
Carrie Dyer is an experienced Digital Account Director at Appius, where she has been a key player for over 6 years. With a proven track record of working at a strategic level with Enterprise organizations, Carrie excels in guiding clients through digital transformation and achieving real-world gains. By seamlessly integrating marketing, technology, and resources, she helps businesses unlock their full potential. Carrie’s expertise and strategic approach make her a trusted advisor for clients looking to navigate the complexities of the digital world.
