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How can I review my martech stack? What is martech? Is your current stack right for you? This 2 minute read will help you answer all of these questions.
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Appius attended BigDataLDN 2024 two weeks ago and we bring you our 10 key takeaways and 'need to knows' from the UK's biggest Data Community and data technology event.
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Learn about the pitfalls of operating without a Customer Data Platform (CDP) in digital transformation. Explore challenges faced by businesses and the impact on customer experience and retention.
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Explore the pros & cons of Single Customer View (SCV) in our latest blog. Maximise your customer data potential. Is it right for your business?
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Discover the future of finance with Appius's latest blog post! Explore 5 essential considerations for successful embedded finance strategies.
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This blog outlines the basics of Looker Studio, how we’ve utilised this tool for our client base here at Appius, and what you might need to know about getting started.
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Google Optimize has been the go-to plug-in for more than a decade. The software is sunsetting in Sept 2023 means marketers need to source its replacement.
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Five analytics challenges for Financial Services brands - Stuart Lane talks skilling up, Google UA sunset, consent management, tracking portals and more!
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How to achieve full cookie consent compliance but minimise the negative impact on your website analytics and paid campaign return-on-investment insights.
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Optimise Tag Management using the push method, to create more stable and scalable data layer based solutions which are better for Google Core Web Vitals, too
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