Google Optimize has been the go-to plug-in for more than a decade. The software is sunsetting in Sept 2023 means marketers need to source its replacement.
Toby Adams is the Digital Experience & Engagement Marketing Lead at Appius. He has 10 years of experience in digital creative, UX including UX research, email marketing, website personalisation and split testing. Toby is an accredited Optimizely Web Experimentation Strategist. He also specialises in marketing automation and integrated CRM and email strategy definition and implementation.
Before Appius Toby was formally trained with a degree in Graphic Communication with Typography: Branding & Identity, Graphic Design from the University of Plymouth. After joining Appius in 2016 he fully embraced the UX designer identity that has now become the norm, and becoming an expert practitioner in all of the areas described above. Toby can make your brand and user journeys come to life across multiple channels and is a key player in a number of aspects of what makes Appius special. In particular he leads on Engagement Marketing acceleration, conversion improvements and content planning to deliver amazing personalised and split tested experiences in our 4 Experience Platforms.
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