Stuart Lane has been working in digital since 1998 starting up home shopping at Sainsburys then working agency side leading global user centred design projects for global clients like Vodafone. He has been Head of Experience and Engagement at Appius since 2004. <br>In this role he leads the company’s expertise and delivery of ux, creative, SEO and digital marketing, analytics and user centred design. He also leads the company strategy on the use of split testing and personalisation tools, as well as data and AI with the support of two data scientists in his team. He is excited to be bringing data to bear for insight and to create AI driven experiences that really embody the essence of your organisation, brand, products and services in your digital channels. <br>With over 20 years of experience in the industry and having personally conducted over 500 interviews with real users of websites, portals and apps, Stuart’s journey has been marked by a deep passion for making digital marketing and experiences really work and evolve for the website users. He can combine your objectives with answers to the needs and problems of your target audience, and with his team of experts can provide an important ingredient to the success of your digital product strategy.
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Sarah Woolven is our Digital Results Director, with over 18 years of dedicated digital strategy experience at Appius. Sarah has been instrumental in shaping the company’s success, bringing a results-driven approach to every project she leads. <br>Her deep understanding of digital marketing and strategy has made her a cornerstone of our team, ensuring that every client achieves their goals with precision and impact. Throughout her tenure at Appius, Sarah has seen the digital landscape evolve and has consistently stayed ahead of the curve, adapting strategies to meet the ever-changing needs of the industry and achieve continuous digital transformation for our clients. <br>Her commitment to delivering measurable results is what sets her apart, making her an invaluable asset to both our clients and our team. Beyond her professional achievements, Sarah’s long-standing presence at Appius is a testament to her passion for what she does. Whether she’s leading a full digital transformation, a major campaign or fine-tuning a digital strategy, Sarah’s focus is always on delivering the best possible outcomes.
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Phill Hazelton is the Solutions Director at Appius where, for over 13 years, he has been instrumental in helping clients articulate their digital needs and ensuring excellence in the response and solutions from the Appius teams. Phill leads the charge in Solutions Architecture, Quality Assurance , Testing - both manual and automated. Phil is also our leading expert in Digital Product Management and Digital Product Development, making sure that every project is built on a foundation of quality and added value. <br>Phill's role extends beyond just delivering solutions—he’s also committed to supporting a talented group of analysts and architects, developing the tools and processes, and setting the standards that weave quality into everything Appius does. His approach ensures that the company not only meets client expectations but also exceeds them, fostering a culture of excellence and value add from every release, project and engagement. <br>As part of the management team, Phill plays a key role in shaping the business strategy, driving sustainable growth, and creating an environment where the team is happy, healthy, and empowered. His leadership and dedication make him a vital part of Appius’s success story.
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Toby Adams is the Digital Experience & Engagement Marketing Lead at Appius. He has 10 years of experience in digital creative, UX including UX research, email marketing, website personalisation and split testing. Toby is an accredited Optimizely Web Experimentation Strategist. He also specialises in marketing automation and integrated CRM and email strategy definition and implementation. <br> <br>Before Appius Toby was formally trained with a degree in Graphic Communication with Typography: Branding & Identity, Graphic Design from the University of Plymouth. After joining Appius in 2016 he fully embraced the UX designer identity that has now become the norm, and becoming an expert practitioner in all of the areas described above. Toby can make your brand and user journeys come to life across multiple channels and is a key player in a number of aspects of what makes Appius special. In particular he leads on Engagement Marketing acceleration, conversion improvements and content planning to deliver amazing personalised and split tested experiences in our 4 Experience Platforms.
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Carrie Dyer is an experienced Digital Account Director at Appius, where she has been a key player for over 6 years. With a proven track record of working at a strategic level with Enterprise organizations, Carrie excels in guiding clients through digital transformation and achieving real-world gains. By seamlessly integrating marketing, technology, and resources, she helps businesses unlock their full potential. Carrie’s expertise and strategic approach make her a trusted advisor for clients looking to navigate the complexities of the digital world.
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Natalka Antoniuk is Digital Marketing Lead at Appius and a content strategist with 10 years’ experience in SEO and organic growth. She has written 200+ bylined articles across national press and industry publications, including G2, and her work spans marketing, business, events, and property. Natalka’s content career began with her award-winning property blog, I Want to Buy a House, which she later sold to pursue content professionally. She is a Semrush Ambassador and holds degrees in Advertising and International Hospitality Management.
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Nic Wykes is the Creative Digital & Experience Lead at Appius. She has 6 years creative experience across digital and UX. Nic specialises in Figma prototype designs and animation work for web, social marketing and ads for google and facebook. <br> <br>Before Appius Nic was formally trained with a degree in Animation Production from the Arts University Bournemouth. She then has moved across a number of creative industries including garment printing, vehicle signage and print materials. After joining Appius in 2019 she fully embraced the UX designer identity that has now become the norm, and becoming an expert practitioner in all of the areas described above. Nic can make your brand and user journeys come to life across multiple channels and is a key player in a number of aspects of what makes Appius special.
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Simon Annicchiarico is the CEO and Technology Director, responsible for aligning people, process, and technology across the organisation. He defines and evolves the long-term technical vision, sets and maintains engineering standards, and fosters a culture of curiosity and continuous improvement. Simon connects strategy directly to delivery, ensuring ideas translate into practical outcomes, while driving automation and innovation to improve quality, velocity, and sustainability across teams.
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Theresa is an experienced B2B and B2C marketer, with 20 years' senior marketing experience both client and agency side and over 5 years' service at Appius leading the Digital Marketing strategy and service delivery. Her hands-on skills across PPC (Google Ads Certified), SEO, AI visibility, content strategy, email marketing and social media feed her passion for ensuring the best possible joined-up delivery of digital marketing activity for real-world results.
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Alex Hayes is one of our Digital Results Managers working with clients such as the Markerstudy group in supporting them to make the most of Martech stack within several of their leading brands. A seasoned digital marketing specialist she has worked in the industry for 20 years delivering websites, apps, user research and engagement programmes. Her most recent certification was in Digital Transformation at the Cambridge Business School. She is passionate about delivering against key business objectives and driving value for her clients.
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As a Senior Digital Account Manager at Appius, I am the clients' representative within the company, managing their requests, commercials, and rapport. I help them excel in the digital marketing space by understanding their objectives, KPIs, and next actions. I also maintain and monitor a balanced sales pipeline with opportunities at all stages.
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