Alex Hayes

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SEO for Insurance Brokers: Specialist SEO Strategy and Services

October 15, 2026 Alex Hayes

Specialist SEO guidance for insurance brokers. We discuss what to focus your efforts on for meaningful traffic.

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PPC for Insurance Organisations: Cost-Effective Lead Generation Without Wasted Spend

October 15, 2026 Alex Hayes

Understanding the role PPC can play for insurance companies as part of a general lead generation and brand awareness activity.

Marketing Strategy for Insurance Companies

Digital Marketing for Insurance Companies: A Practical 2026 Strategy Framework

October 15, 2026 Alex Hayes

How to create a practical marketing strategy framework in the insurance sector. Our industry expert discuss the key considerations.

Is your insurance conversion journey AI optimised?

July 29, 2026 Alex Hayes

See how leading insurance organisations are turning user journeys into conversion machines by integrating AI throughout the experience.

How to Maximise Conversions with Insurance Brokers

May 15, 2026 Alex Hayes

Alex Hayes discussed CRO for insurance organisations, utilising the growing network of insurance brokers to achieve digital transformation goals.

About Author

Alex Hayes

Alex Hayes is one of our Digital Results Managers working with clients such as the Markerstudy group in supporting them to make the most of Martech stack within several of their leading brands. A seasoned digital marketing specialist she has worked in the industry for 20 years delivering websites, apps, user research and engagement programmes. Her most recent certification was in Digital Transformation at the Cambridge Business School. She is passionate about delivering against key business objectives and driving value for her clients.