Sarah Woolven, Appius Digital Results Director, looks at benefits of B2C style digital self service portals for B2B brands
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Five analytics challenges for Financial Services brands - Stuart Lane talks skilling up, Google UA sunset, consent management, tracking portals and more!
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Appius share their experience with using Episerver (now Optimizely) to find a digital solution for Capita's needs and strategy
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Appius share their experience helping Hoya create a self service portal for Hoya and their Eye Care Professionals using Optimizely (formerly Episerver)
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A look into how b2b and professional services can utilise the power of personalisation of their website and marketing to engage their users further.
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