Expert Insights and Articles About User Experience

What We Learned at the Digital Marketing World Forum - London 2025

July 10, 2025 Carrie Dyer

Digital Marketing World Forum 2025 Appius Takeaways

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The Pitfalls of Operating Without a Customer Data Platform (CDP)

July 01, 2024 Stuart Lane

Learn about the pitfalls of operating without a Customer Data Platform (CDP) in digital transformation. Explore challenges faced by businesses and the impact on customer experience and retention.

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Level Up Your Understanding of Accessibility

February 02, 2024 Phil Hazelton

Learn the value of web accessibility with Appius through simple levels that simulate disabilities. Enhance your design & development skills.

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Why you should get a head-start on the 2024 post 3rd party cookie landscape

December 15, 2023 Harry Ingram

Dive into the complex world of user data privacy, GDPR, and the imminent farewell to 3rd party cookies in 2024. Uncover cutting-edge solutions in this blog written by our analytics expert at Appius.

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Our key takeaways from the Sitefinity Partner EMEA Round Table

November 24, 2023 Carrie Dyer

Appius, the UK's Premier Progress Sitefinity Partner, shares highlights from the EMEA Sitefinity Partners Roundtable in Sofia, Bulgaria.

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Appius’ guide to the risks and rewards of AI in your digital strategy

October 23, 2023 Stuart Lane

Learn about the importance of aligning AI with your brand's unique voice and industry. Contact Appius for expert guidance in integrating AI into your digital strategy.

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Appius’ guide to unlocking premium digital results with reduced spend

September 28, 2023 Stuart Lane

Discover essential tactics for CMOs to thrive amidst budget cuts in the digital age. Appius has the insights you need to navigate the challenging landscape

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Google Optimize Ends September 2023 – Best Replacement Options

May 26, 2023 Toby Adams

Google Optimize has been the go-to plug-in for more than a decade. The software is sunsetting in Sept 2023 means marketers need to source its replacement.

What’s new in WCAG 2.2?

April 27, 2023 Phil Hazelton

Get ready for the new W3C WCAG 2.2 update! Focus indicators, clickable targets, consistent help, and more - read about the upcoming changes here.

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Find out how Appius took Capita’s digital strategy to the next level

October 26, 2021 Stuart Lane

Appius share their experience with using Episerver (now Optimizely) to find a digital solution for Capita's needs and strategy

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10 Things Companies Get Wrong in their User Experience (UX) Strategy

February 05, 2020 Stuart Lane

Through recent experience and observations, Appius shed light on some of the common mistakes made in the implementation of user experience (UX) strategies.