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unified view of customer data in a cdp

To CDP or not to CDP – That is the question

March 17, 2026 Simon Annicchiarico

Read Simon's take on customer data platforms (CDPs) and find out whether you really need one, or you just need clarity and data hygiene.

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A man working with a virtual cloud of AI and tech influences

Three Interfaces That Changed Everything for Me

January 08, 2026 Simon Annicchiarico

Appius CEO, Simon Annicchiarico, discusses his relationship with the evolution of three key technology interfaces in the workplace.

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Photo of Big Data Convention Room

BigData London 2025 Highlights: Key Trends and Insights

November 21, 2025 Harry Ingram

Appius attended BigDataLDN 2025 and we bring you our key takeaways and 'need to knows' from the UK's biggest Data Community and data technology event.

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