Appius Awarded Sitefinity DX Project of the Month for Healthy Pets

Atlanta Group approached Appius with the request to initiate and execute a project to migrate the current Healthy Pets website – from the existing Umbraco platform into the Atlanta Group Sitefinity multi-site instance.

The project aimed to migrate the existing site while maintaining the current visual design and functionality as closely as possible using Atlanta Group's standard modules and components. Ensuring the current SEO and Core Web Vitals performance was retained was also a priority, with Atlanta Group confirming these metrics during the Envisioning and Planning phase.

The project included an initial site audit to map existing features to their components, identifying any gaps for review and confirmation before finalising technical and project specifications. Additionally, a review of site imagery and sizing was conducted to assess rework requirements, leading to the production of a Technical Specification document for Atlanta Group's Development Team approval.

Content migration, handled by the Appius team, was a core aspect of the project, ensuring seamless transfer to the Atlanta Group Sitefinity site. LiveChat was implemented using Atlanta Group's Sabio solution via GTM, and Feefo widgets were replaced with TrustPilot widgets to align with other Atlanta Group sites. The standard Atlanta Group Data-layer and cookie management solutions were also implemented as part of the project scope.

By using a single set of components designed and tested to optimise conversion for insurance sites, this reduces developer input to decrease cost and support scalability. At the same time as this each brand is still able to retain a distinctive look and feel and identity, and development budget can be put into innovative features that are unique to the particular product or service, and shared across the whole estate where relevant.

Hear more from Stuart and Carrie at Appius:

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At Appius, we're passionate about delivering top-notch Sitefinity solutions to customers all over the world. We're chuffed to bits that our hard work has been recognised by Sitefinity—they’ve named us the Digital Experience Marketer of the Year for 2024!

About Author

Sarah Woolven

Sarah Woolven is our Digital Results Director, with over 18 years of dedicated digital strategy experience at Appius. Sarah has been instrumental in shaping the company’s success, bringing a results-driven approach to every project she leads.
Her deep understanding of digital marketing and strategy has made her a cornerstone of our team, ensuring that every client achieves their goals with precision and impact. Throughout her tenure at Appius, Sarah has seen the digital landscape evolve and has consistently stayed ahead of the curve, adapting strategies to meet the ever-changing needs of the industry and achieve continuous digital transformation for our clients.
Her commitment to delivering measurable results is what sets her apart, making her an invaluable asset to both our clients and our team. Beyond her professional achievements, Sarah’s long-standing presence at Appius is a testament to her passion for what she does. Whether she’s leading a full digital transformation, a major campaign or fine-tuning a digital strategy, Sarah’s focus is always on delivering the best possible outcomes.