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Digital Transformation Insights

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Returning to work – a personal account of my return at Appius

June 28, 2023 Nithiya Srinivasan

Nithiya speaks about her return to work after a ten year break from the IT industry and how Appius helped with this transition back.

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Google Optimize Ends September 2023 – Best Replacement Options

May 26, 2023 Toby Adams

Google Optimize has been the go-to plug-in for more than a decade. The software is sunsetting in Sept 2023 means marketers need to source its replacement.

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What’s new in WCAG 2.2?

April 27, 2023 Phil Hazelton

Get ready for the new W3C WCAG 2.2 update! Focus indicators, clickable targets, consistent help, and more - read about the upcoming changes here.

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How B2B portals augment operations for brands

April 06, 2023 Sarah Woolven

Sarah Woolven, Appius Digital Results Director, looks at benefits of B2C style digital self service portals for B2B brands

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Content & Crowns - Thought Leadership Metrics for Professional Brands

February 16, 2023 Sarah Woolven

Content, Crowns and Customer Life Cycles: Appius Sarah Woolven explains How Professional Services brands can measure the impact of their content marketing

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Top 5 Data Hurdles in Financial Services & How to Overcome Them

January 31, 2023 Stuart Lane

Five analytics challenges for Financial Services brands - Stuart Lane talks skilling up, Google UA sunset, consent management, tracking portals and more!

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Cookie consent - maximise analytics retention and compliance

January 19, 2022 Harry Ingram

How to achieve full cookie consent compliance but minimise the negative impact on your website analytics and paid campaign return-on-investment insights.

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Find out how Appius took Capita’s digital strategy to the next level

October 26, 2021 Stuart Lane

Appius share their experience with using Episerver (now Optimizely) to find a digital solution for Capita's needs and strategy

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Optimise Tag Management - It's time to use the 'push' not 'pull'!

August 31, 2021 Harry Ingram

Optimise Tag Management using the push method, to create more stable and scalable data layer based solutions which are better for Google Core Web Vitals, too

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New Optimizely Self Service Portal created by Appius for Hoya Vision

March 01, 2021 Stuart Lane

Appius share their experience helping Hoya create a self service portal for Hoya and their Eye Care Professionals using Optimizely (formerly Episerver)

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Top 10 Tips for Getting the Most from Sitecore Split Testing

December 07, 2020 Stuart Lane

Our 10 top tips for getting the best out of Sitecore split testing and avoiding some of the pitfalls. Appius are an experienced UK based Sitecore agency.

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Appius now Hellios FSQS certified as a finance sector digital supplier

September 22, 2020 Stuart Lane

Appius announce that we are now FSQS registered. Managed by Hellios, reinforces our status as a trusted digital supplier to the Financial Services sector.

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