Page 3 | Digital Marketing Insights and Knowledge

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Appius’ guide to unlocking premium digital results with reduced spend

September 28, 2023 Stuart Lane

Discover essential tactics for CMOs to thrive amidst budget cuts in the digital age. Appius has the insights you need to navigate the challenging landscape

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Single Customer View: a competitive advantage or a company drain?

September 19, 2023 Stuart Lane

Explore the pros & cons of Single Customer View (SCV) in our latest blog. Maximise your customer data potential. Is it right for your business?

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Embedded Finance: 5 Must-Know Tips for Your Strategy

August 30, 2023 Sarah Woolven

Discover the future of finance with Appius's latest blog post! Explore 5 essential considerations for successful embedded finance strategies.

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Looker Studio: calling all marketers, digital heads and brand managers

July 19, 2023 Carrie Dyer

This blog outlines the basics of Looker Studio, how we’ve utilised this tool for our client base here at Appius, and what you might need to know about getting started.

Appius achieve Optimizely’s new Experimentation Accreditation

July 13, 2023 Sarah Woolven

Appius have been awarded Optimizely's Experimentation accreditation, a trusted partner, for exceptional results and expertise. Contact us today!

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10 Useful Chrome Extensions to help QA your website

July 05, 2023 Michael Gorman

Google Chrome has many tools, aka extensions that can help you with your day to day testing. Appius share 10 of the most used extensions our QA team use.

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Returning to work – a personal account of my return at Appius

June 28, 2023 Nithiya Srinivasan

Nithiya speaks about her return to work after a ten year break from the IT industry and how Appius helped with this transition back.

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Google Optimize Ends September 2023 – Best Replacement Options

May 26, 2023 Toby Adams

Google Optimize has been the go-to plug-in for more than a decade. The software is sunsetting in Sept 2023 means marketers need to source its replacement.

What’s new in WCAG 2.2?

April 27, 2023 Phil Hazelton

Get ready for the new W3C WCAG 2.2 update! Focus indicators, clickable targets, consistent help, and more - read about the upcoming changes here.

How B2B portals augment operations for brands

April 06, 2023 Sarah Woolven

Sarah Woolven, Appius Digital Results Director, looks at benefits of B2C style digital self service portals for B2B brands

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Content & Crowns - Thought Leadership Metrics for Professional Brands

February 16, 2023 Sarah Woolven

Content, Crowns and Customer Life Cycles: Appius Sarah Woolven explains How Professional Services brands can measure the impact of their content marketing

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Top 5 Data Hurdles in Financial Services & How to Overcome Them

January 31, 2023 Stuart Lane

Five analytics challenges for Financial Services brands - Stuart Lane talks skilling up, Google UA sunset, consent management, tracking portals and more!

Appius Digital Marketing Insights