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Appius Digital Marketing Insights

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Content & Crowns - Thought Leadership Metrics for Professional Brands

February 16, 2023 Sarah Woolven

Content, Crowns and Customer Life Cycles: Appius Sarah Woolven explains How Professional Services brands can measure the impact of their content marketing

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Top 5 Data Hurdles in Financial Services & How to Overcome Them

January 31, 2023 Stuart Lane

Five analytics challenges for Financial Services brands - Stuart Lane talks skilling up, Google UA sunset, consent management, tracking portals and more!

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Cookie consent - maximise analytics retention and compliance

January 19, 2022 Harry Ingram

How to achieve full cookie consent compliance but minimise the negative impact on your website analytics and paid campaign return-on-investment insights.

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Find out how Appius took Capita’s digital strategy to the next level

October 26, 2021 Stuart Lane

Appius share their experience with using Episerver (now Optimizely) to find a digital solution for Capita's needs and strategy

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Optimise Tag Management - It's time to use the 'push' not 'pull'!

August 31, 2021 Harry Ingram

Optimise Tag Management using the push method, to create more stable and scalable data layer based solutions which are better for Google Core Web Vitals, too

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New Optimizely Self Service Portal created by Appius for Hoya Vision

March 01, 2021 Stuart Lane

Appius share their experience helping Hoya create a self service portal for Hoya and their Eye Care Professionals using Optimizely (formerly Episerver)

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Top 10 Tips for Getting the Most from Sitecore Split Testing

December 07, 2020 Stuart Lane

Our 10 top tips for getting the best out of Sitecore split testing and avoiding some of the pitfalls. Appius are an experienced UK based Sitecore agency.

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Appius now Hellios FSQS certified as a finance sector digital supplier

September 22, 2020 Stuart Lane

Appius announce that we are now FSQS registered. Managed by Hellios, reinforces our status as a trusted digital supplier to the Financial Services sector.

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Onboarding, Upgrading, Redesigning a Sitecore Solution - Aon Insurance

May 07, 2020 Stuart Lane

Appius share their experience of using Sitecore to help Aon in their digital journey to improve their site.

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Sitecore capabilities? Split testing, personalisation and much more!

February 25, 2020 Stuart Lane

Appius outlines a simple 4 step process to help those who have bought Sitecore but not yet used its exciting personalisation and split test features.

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10 Things Companies Get Wrong in their User Experience (UX) Strategy

February 05, 2020 Stuart Lane

Through recent experience and observations, Appius shed light on some of the common mistakes made in the implementation of user experience (UX) strategies.

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Teachers Building Society Awarded Best Lender Website by 'What Mortgage' 2019

September 24, 2019 Sarah Woolven

Teachers Building Society has won the 2019 What Mortgage Best Lender Website Award, thanks to a solution deployed by Bournemouth-based agency Appius.

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