Theresa Williams

Google Ads showing in position 1 on search engine results pages

Running PPC Campaigns in the AI Era

June 11, 2026 Theresa Williams

Explore how PPC is changing in the AI era, from answer-first search and demand generation to profit-led measurement, stronger signals and smarter spend.

Search visibility in 2026 | Brighton SEO Takeaways

SEO: How to Win in Search in 2026

February 04, 2026 Theresa Williams

SEO re-written for 2026: what you need to know to win in search now. Our top takeaways from recent client projects and the latest Brighton SEO insights.

About Author

Theresa Williams

Theresa is an experienced B2B and B2C marketer, with 20 years' senior marketing experience both client and agency side and over 5 years' service at Appius leading the Digital Marketing strategy and service delivery. Her hands-on skills across PPC (Google Ads Certified), SEO, AI visibility, content strategy, email marketing and social media feed her passion for ensuring the best possible joined-up delivery of digital marketing activity for real-world results.