Optimizely experts delivering you better value and results.

Optimizely partner since 2006 with certified in-house team

Appius combine Digital Program Delivery, Marketing Technology Engineering and Experience, Data & AI to deliver velocity, value and improved performance for our Optimizely customers. We work across all sectors but specialise in delivering digital transformation in Finance & Insurance, Professional Services, Manufacturing, Travel & Leisure, and Not for Profit.

Whether you are an existing Optimizely customer looking for an agency to onboard your solution, or you are considering a move to Optimizely in the near future, we would LOVE to work with you to;

Deliver a better return on investment from your MarTech stack

Optimise your digital journeys and improve conversion rates

Design and deliver phased digital transformation programs with measurable results

Define product road maps and run prioritised, value driven backlogs

Create operational efficiencies and reduce digital costs

Work more closely with a strategic partner who is focused on delivering your results

We can operate as a fully outsourced, full-service agency or provide specific roles and specialisms to support your in-house team. We work closely with your organisation to understand your strategic business objectives and create digital programs that deliver.

Sound good? If so, let's say hello

Meet Sarah, our Digital Results Director

As Digital Results Director, I’ve been helping organisations such as AXA, Capita, Maybourne Hotels, and Hoya achieve better results from their Optimizely platforms for over 15 years. If you're already using the platform and looking to improve performance, or if you're evaluating whether it's the right choice for you, I’d love to hear more and share how we can help.

Book an introduction call

Need to solve a specific challenge? We can share tailored information on how we've approached similar topics in the past, along with some of the results we've achieved.

Send us a problem statement

Not quite ready to talk now?

Connect with me on LinkedIn and I’ll keep you up to date with all things Appius and Optimizely in the meantime

Other ways to get started

MarTech stacks are growing in complexity, and overlapping capabilities mean it’s harder than ever to get value from your technology investment.

This consultancy is ideal for organisations considering a major upgrade or website redesign, facing rising technology licensing costs, or exploring a shift to PaaS or SaaS solutions such as the Optimizely One composable stack. It helps you audit your current setup, understand organisational requirements, and identify the technology options that best fit your needs.

What to expect:

Digital maturity mapping to understand your current situation
Benchmarking to outline where you aspire to be
Fit/gap analysis with high level costs and benefits
Recommendation and outputs with phased digital transformation maps

Consultancy packages start from 5 days and £4000 + VAT

Download Datasheet

Designed for organisations that have invested in Optimizely but aren’t yet using its full capabilities. This program shows your in-house team how to design and execute optimised journeys using split testing, personalisation, and automation, accelerating their knowledge and ability to set up proof-of-concept campaigns.

What to expect:

Analytics, current site UX and competitor review
Audience visitor group suggestions for enhanced personalisation
Engagement funnel recommendations utilising Optimizely’s features
Interactive engagement workshop to determine your most important conversion journey(s)

Accelerator packages start from just 5 days and £4000 + VAT

Download Datasheet

Designed for organisations aiming to unlock the value of their customer data, integrate systems, and define an AI strategy. It's ideal for teams seeking a single customer view, actionable insights, or strategic guidance to overcome data fragmentation and drive digital-first marketing performance.

What to expect:

Collaborative approach to understanding your data strategy requirement
Educational workshop with goal-aligned examples, strategic data options, and potential outcomes
Data strategy fit/gap analysis with estimated implementation costs and timelines
Recommendation and outputs in a phased data strategy transformation map

Packages start from 3 days and £2400 + VAT

Download Datasheet

Our Optimizely case studies

Digital transformation for Maybourne Hotel Group

Appius' relationship with Maybourne Hotel Group started in 2010 with a full re-platforming of Claridge's website, other London hotel sites and multiple microsites.

Doubled website share of total group revenue

30%

Uplift in restaurant bookings

102%

Year on year increase on room bookings for Claridge's

53%

Year on year increase on spa bookings for The Berkeley

Learn more

Capita took their digital strategy to the next level

Capita Travel & Events, a division of the 73000+ employee Capita Group, needed to take their digital strategy to the next level in the areas of marketing and portal service provision to UK corporates.

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Our clients who use Optimizely

Case study

Accreditations

Appius has been designing and delivering optimisation and experimentation strategies for our customers for over a decade, leveraging multi-variant testing, audience segmentation and personalisation as standard. This is added to our user-centred design and campaign approach to achieve full service digital and data driven results.

We are thrilled that our esteemed long-term partner, Appius, has successfully obtained our new Experimentation accreditation. This achievement is a testament to their unwavering dedication to Optimizely, and we eagerly anticipate collaborating with them to explore the exciting capabilities it brings to their valued customers.

Hampus Persson - Vice President, Partner Sales EMEA & APC

Blog: Unmasking the Headless CMS: How Modularity is Reshaping Digital Experiences

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In this post we'll help cut through the hype, explaining in non-technical terms what that actually means and why the industry is so keen to move towards this type of architecture.

06/11/2024 by Phil Hazelton

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Blog: Appius achieve Optimizely’s new Experimentation Accreditation

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Appius have been awarded Optimizely’s new Experimentation accreditation, building on our long-standing Optimizely partnership.

13/07/2023 by Sarah Woolven

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Blog: The Importance of Keeping Your Website CMS Version up to Date

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In today's digital age, a website is often the first point of contact between a business and its audience. It serves as a virtual storefront, a communication hub, and a platform for sharing information.

12/01/2024 by Matt Maclean

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Blog: How to review your MarTech stack

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Do you have the right MarTech stack? The possibilities for how to compile your MarTech (marketing technology) stack are close to infinite. What are the chances that you have the perfect combination and fit for your organisation?

24/01/2025 by Stuart Lane

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Blog: Risks and rewards of AI in your digital strategy

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Artificial intelligence (AI) is on everyone’s lips. It may not be a new concept - AI first came into existence in the 1950s - but it has exploded into public consciousness over the past twelve months.

23/10/2023 by Stuart Lane

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Optimizely experts delivering you better value and results.

Optimizely partner since 2006 with certified in-house team

Meet Sarah, our Digital Results Director

Other ways to get started

Our Optimizely case studies

Digital transformation for Maybourne Hotel Group

Capita took their digital strategy to the next level

Our clients who use Optimizely

Accreditations

Some of our related blogs that may interest you...

Ready to accelerate your digital transformation? Book a consultation with Sarah today.