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Digital Transformation for Memberships & Not-for-Profits

Digital Transformation for business within the Memberships and Not-for-Profit Sector

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In the membership and not-for-profit sector, organisations must adapt to an increasingly digital environment to effectively engage members, streamline operations, and fulfil their missions.

At Appius, we specialise in web engineering and digital transformation, offering tailored solutions that enhance member engagement, improve online experiences, and drive digital transformation. By leveraging AI-driven analytics, automation, and cloud-based platforms, we empower organisations to optimise member interactions, personalise communications, and deliver seamless, high-quality digital experiences. This strategic approach enables membership and not-for-profit organisations to navigate industry challenges, promote sustainability, and provide reliable, data-driven services in a connected world.

Challenges we help businesses in the manufacturing services sector solve

The Challenge:

Membership organisations need to demonstrate value add through their digital channels to help support member retention and renewals or justify annual fees.


Our Solution:

Appius can help you to leverage your data and IP to create unique member only tools, chatbots and services to deliver to your members and partner organisations. Benchmarking reports, technical information at your finger tips, online advice and support delivered as member only benefits.

The Challenge:

How to deliver customer engagement and personalisation at scale.


Our Solution:

Our Experience and Data teams build continuous optimisation programs using A/B testing, user feedback, and analytics to get our membership and not for profit services customer improved results. We personalise user journeys across touchpoints, increasing relevance and conversion while maintaining compliance with data protection regulations. We work with market leading Experience and Automation platforms to deliver highly targeted, personalised experiences that deliver improved results without creating unsustainable overheads for your marketing team.

The Challenge:

How to streamline operations and create efficiency through self-serve solutions.


Our Solution:

Appius have designed and delivered many self service solutions for our membership and not for profit customers. Integrating Web Experience platforms with CRM solutions such as Dynamics and Salesforce, donation platforms, eCommerce / fulfilment solutions and bespoke / legacy solutions to create single sign on customer portals. Features and functionality we have developed include end to end membership sign up and renewal processes, management of personal details, preferences and payment options, buy and complete CPD and eLearning courses, purchase merchandise, subscribe to paid digital services and more.

The Challenge:

The not for profit sector is very competitive with many charitable organisations needing to attract funds.


Our Solution:

Integrated best in class donation journeys that leverage A/B split testing, automation and personalisation to improve conversion and results. Appius can deliver end user research with prospective donors and combine with insights from data and analytics to run programs of ongoing conversion optimisation maximising results.

The Challenge:

Membership organisations and not-for-profits typically have to process and retain large amounts of personal data conforming to regulations and cyber security standards.


Our Solution:

We implement secure, compliant data management and cybersecurity solutions that protect critical infrastructure, ensure regulatory adherence, and minimise security risks.

The Challenge:

Organisations often struggle with digital marketing, member acquisition, and engagement, making it difficult to expand outreach and increase membership.


Our Solution:

Composable approaches that deliver business continuity and system swap flexibility needed to support transformation programs. Delivering middleware strategies and solutions that can connect legacy systems and technologies. Appius specialists working with your inhouse team to ensure that they are leveraging the full capability of your marketing technology to deliver better value and results.

The Challenge:

How to make sure that digital transformation delivers incremental, meaningful business value and measurable ROI.


Our Solution:

Consultants to work with you on business case development with real world examples of budget, effort and timeframes to get from idea to MVP. Experienced Product Managers working with your team to define product roadmap and run prioritised, value driven backlogs with defined and measurable success metrics. Our working closer methodology is designed to wrap our skills and experience around your in-house team getting the best value out of your technology and working together to improve results.

The Challenge:

Membership organisations need to demonstrate value add through their digital channels to help support member retention and renewals or justify annual fees.


Our Solution:

Appius can help you to leverage your data and IP to create unique member only tools, chatbots and services to deliver to your members and partner organisations. Benchmarking reports, technical information at your finger tips, online advice and support delivered as member only benefits.

The Challenge:

How to deliver customer engagement and personalisation at scale.


Our Solution:

Our Experience and Data teams build continuous optimisation programs using A/B testing, user feedback, and analytics to get our membership and not for profit services customer improved results. We personalise user journeys across touchpoints, increasing relevance and conversion while maintaining compliance with data protection regulations. We work with market leading Experience and Automation platforms to deliver highly targeted, personalised experiences that deliver improved results without creating unsustainable overheads for your marketing team.

The Challenge:

How to streamline operations and create efficiency through self-serve solutions.


Our Solution:

Appius have designed and delivered many self service solutions for our membership and not for profit customers. Integrating Web Experience platforms with CRM solutions such as Dynamics and Salesforce, donation platforms, eCommerce / fulfilment solutions and bespoke / legacy solutions to create single sign on customer portals. Features and functionality we have developed include end to end membership sign up and renewal processes, management of personal details, preferences and payment options, buy and complete CPD and eLearning courses, purchase merchandise, subscribe to paid digital services and more.

The Challenge:

The not for profit sector is very competitive with many charitable organisations needing to attract funds.


Our Solution:

Integrated best in class donation journeys that leverage A/B split testing, automation and personalisation to improve conversion and results. Appius can deliver end user research with prospective donors and combine with insights from data and analytics to run programs of ongoing conversion optimisation maximising results.

The Challenge:

Membership organisations and not-for-profits typically have to process and retain large amounts of personal data conforming to regulations and cyber security standards.


Our Solution:

We implement secure, compliant data management and cybersecurity solutions that protect critical infrastructure, ensure regulatory adherence, and minimise security risks.

The Challenge:

Organisations often struggle with digital marketing, member acquisition, and engagement, making it difficult to expand outreach and increase membership.


Our Solution:

Composable approaches that deliver business continuity and system swap flexibility needed to support transformation programs. Delivering middleware strategies and solutions that can connect legacy systems and technologies. Appius specialists working with your inhouse team to ensure that they are leveraging the full capability of your marketing technology to deliver better value and results.

The Challenge:

How to make sure that digital transformation delivers incremental, meaningful business value and measurable ROI.


Our Solution:

Consultants to work with you on business case development with real world examples of budget, effort and timeframes to get from idea to MVP. Experienced Product Managers working with your team to define product roadmap and run prioritised, value driven backlogs with defined and measurable success metrics. Our working closer methodology is designed to wrap our skills and experience around your in-house team getting the best value out of your technology and working together to improve results.

Membership and non profit services case studies

Digital transformation ICR

The Institute of Cancer Research (ICR) partnered with Appius to revamp its website, aiming to better engage audiences such as researchers, patients, donors, and students. Utilising Progress Sitefinity as the Experience Platform the project integrated with market leading platforms to create a modern, scalable solution that had usability at it's core.

Learn more
Digital transformation CIPHE

Appius redesigned CIPHE's website, streamlining membership processes with Dynamics CRM integration for online applications and renewals. Key features include a self-serve portal, an accredited plumber directory, and an eCommerce store, enhancing digital engagement for professionals and the public.

2x

Efficiency improvements equated to 2 full time team members

10,000

More active users year on year

5x

Increase in shop revenue

Learn more

Our clients from the memberships & not-for-profits sector...

CIPHE
HFMA
Institute of Cancer Research
Royal College of Psychiatrists
ABTA - The Travel Association
Vegan Society
British Veterinary Association
Professional Standards Authority
General Dental Council
LHC
Clarb

Memberships & not-for-profits services achievements

We've helped leading professional services clients achieve exceptional digital transformation results. Here are just a few of the measurable impacts we've delivered:

0

increase in online applications for CIPHE

0

increase in shop revenue for CIPHE

0

increase in policy purchases for ABTA

0

increase in purchases for ABTA Travel Money

Why choose Appius?

Digital Experience Marketer of the Year Logo

Award Winners

Cyber Essentials Logo

Cyber Essentials Accredited

Certified Partners Logo

Certified Partnerships

Our client's say...

Appius have always gone the extra mile

Capita have worked with Appius on the design and development of our integral travel and events booking portal. Appius have demonstrated excellent technical knowledge of the Optimizely environment and the ability to integrate this successfully with a number of internal and external data feeds. They have worked closely to collaborate with our internal development team and have always gone the extra mile to deliver releases on time around key events and commitments. The UI was developed by the Appius team informed by their user testing process and has been well received by our customers and at a recent industry event. We are looking forward to working with Appius on the next phase of improvements.

Sarah Humble - Product Manager - Capita Travel and Events

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