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Optimizely is in Gartner's Leader magic quadrant for Digital Experience Platforms because of its maturity and progressive capabilities. It blends content management with commerce and campaign capabilities, underpinned by Visitor Group personalisation for improved conversion.
It combines flexibility for development and integration for our teams with strong usability and reliable delivery of enterprise features for our clients. We are excited to be working with the Optimizely web experimentation platform for split testing, Optimizely Data Platform (the CDP) and Content Marketing Platform (CMP) for content production efficiencies. This all starts with Optimizely CMS for our clients, creating seamless web experiences and AI tagging for OpenAI (as used by ChatGPT).
Appius has been designing and delivering optimisation and experimentation strategies for our customers for over a decade, leveraging multi-variant testing, audience segmentation and personalisation as standard. This is added to our user-centred design and campaign approach to achieve full service digital and data driven results.
“We are thrilled that our esteemed long-term partner, Appius, has successfully obtained our new Experimentation accreditation. This achievement is a testament to their unwavering dedication to Optimizely, and we eagerly anticipate collaborating with them to explore the exciting capabilities it brings to their valued customers.”
- Hampus Persson — Vice President, Partner Sales EMEA & APC
We know that a superior customer experience is key to digital success. That’s why we use advanced multivariate testing in combination with personalised content delivery to identify the most effective web page elements and tailor experiences to individual user preferences. By running multiple versions of a page simultaneously and personalising content based on user data, we gather insights that help us craft experiences that resonate deeply with your audience.
Our expertise in analytics extends beyond standard tools like Google Analytics. We integrate Optimizely’s Customer Data Platform (CDP) to unify and leverage customer data across all touchpoints, enabling us to make more informed decisions and personalise the customer journey at every stage. By seamlessly tracking test results and visitor behaviour through these integrated tools, we ensure that your digital strategies are not only data-driven but also highly effective.
Landing pages are critical for driving conversions, and our Optimizely services are designed to create and optimise these pages to align perfectly with your overall marketing strategy. By continuously running experiments and applying insights from multivariate tests, we fine-tune these pages to ensure they convert visitors into customers effectively.
Our team’s experience in working with Optimizely allows us to seamlessly integrate our services with your existing digital infrastructure. Whether it’s UX, digital marketing, CRM integration, public websites or custom portals, we ensure that every aspect of your digital presence works harmoniously within the Optimizely ecosystem. From initial strategy development to full-scale implementation and ongoing optimisation, we’re committed to maximising your digital potential.
Appius is dedicated to helping you reach and exceed your business goals through comprehensive digital marketing solutions. We move beyond a great website to achieve superior marketing results. Our commitment to unlocking your full digital potential is reflected in our hands-on approach to strategy, implementation, and optimisation—all integrated seamlessly with Optimizely’s platform.
