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Digital Transformation for Utilities

Digital Transformation Solutions for the Utility Sector

Happy Couple Getting Financial Advice

We combine Marketing Technology Engineering, Digital Program Deliver and Experience, Data and AI to help utilities companies get better value and results from their digital spend.

We help Utilities customers to deliver to customers expectation of integrated, cross channel support services, real time information, and websites that are available and up to date during an unplanned outage or crisis situations.

Challenges we help businesses in the Utilities sector to solve:

The Challenge:

Utilities companies much keep vulnerable customers front of mind when designing digital services


Our Solution:

Our Experience team are experts in creating digital experiences that comply with the latest consumer duty and accessibility guideline and have designed and delivered specific solutions targeted to supporting vulnerable customers. We have conducted user research directly with vulnerable customers to test prototypes of new solutions.

The Challenge:

Customers expect seamless, feature rich self-serve capability


Our Solution:

Appius have designed and delivered quote and buy tools allowing customers to compare process and switch and integrated My Account solutions that allow users to access billing information, report issues and upcoming events. Appius can create chatbots and AI solutions that help customer to get the support they need instantly, reducing manual overhead and leaving your advisor teams free to support more complex cases.

The Challenge:

Utilities companies can find it hard to create brand awareness or loyalty with customers often just viewing this as another bill to pay and the only customer touchpoint being when something goes wrong.


Our Solution:

Appius leverage web experience and marketing automation platforms to create multi-touch customer outreach programs increasing engagement and raising awareness of the impact of key initiatives that take customer relationships 'beyond the bill'.

The Challenge:

Surges in demand caused by unplanned or crisis situations require your digital channels to be robust - but too much head room on an ongoing basis can be costly.


Our Solution:

We build scalable, high-performance infrastructure that can quickly adapt to spikes in traffic, ensuring your systems remain stable and responsive during peak periods.

The Challenge:

Customer data is often held across multiple legacy systems making a clear and accurate customer picture hard to get.


Our Solution:

Appius can help you unlock real time, data driven decision making through the creation of data layers and data lakes wrapped with specialist analysis and recommendations.

The Challenge:

How to make sure that digital transformation delivers incremental, meaningful business value and measurable ROI.


Our Solution:

Consultants to work with you on business case development with real world examples of budget, effort and timeframes to get from idea to MVP. Experienced Product Managers working with your team to define product roadmap and run prioritised, value driven backlogs with defined and measurable success metrics. Our working closer methodology is designed to wrap our skills and experience around your in-house team getting the best value out of your technology and working together to improve results.

The Challenge:

Utilities companies much keep vulnerable customers front of mind when designing digital services


Our Solution:

Our Experience team are experts in creating digital experiences that comply with the latest consumer duty and accessibility guideline and have designed and delivered specific solutions targeted to supporting vulnerable customers. We have conducted user research directly with vulnerable customers to test prototypes of new solutions.

The Challenge:

Customers expect seamless, feature rich self-serve capability


Our Solution:

Appius have designed and delivered quote and buy tools allowing customers to compare process and switch and integrated My Account solutions that allow users to access billing information, report issues and upcoming events. Appius can create chatbots and AI solutions that help customer to get the support they need instantly, reducing manual overhead and leaving your advisor teams free to support more complex cases.

The Challenge:

Utilities companies can find it hard to create brand awareness or loyalty with customers often just viewing this as another bill to pay and the only customer touchpoint being when something goes wrong.


Our Solution:

Appius leverage web experience and marketing automation platforms to create multi-touch customer outreach programs increasing engagement and raising awareness of the impact of key initiatives that take customer relationships 'beyond the bill'.

The Challenge:

Surges in demand caused by unplanned or crisis situations require your digital channels to be robust - but too much head room on an ongoing basis can be costly.


Our Solution:

We build scalable, high-performance infrastructure that can quickly adapt to spikes in traffic, ensuring your systems remain stable and responsive during peak periods.

The Challenge:

Customer data is often held across multiple legacy systems making a clear and accurate customer picture hard to get.


Our Solution:

Appius can help you unlock real time, data driven decision making through the creation of data layers and data lakes wrapped with specialist analysis and recommendations.

The Challenge:

How to make sure that digital transformation delivers incremental, meaningful business value and measurable ROI.


Our Solution:

Consultants to work with you on business case development with real world examples of budget, effort and timeframes to get from idea to MVP. Experienced Product Managers working with your team to define product roadmap and run prioritised, value driven backlogs with defined and measurable success metrics. Our working closer methodology is designed to wrap our skills and experience around your in-house team getting the best value out of your technology and working together to improve results.

Utility providers case studies

A journey of microsite consolidation, digital transformation, and creation of quote tool integrated with Salesforce.

Source for Business aimed to increase online sign-ups and reduce call centre handling times through digital transformation. Their previous process required manual quotations, leading to a slow, fragmented customer journey with sign-ups taking 1-2 weeks due to paperwork. Limited CRM integration meant simple tasks required phone interactions. Appius developed an online quote system for instant pricing, tariff selection, electronic agreements, and Direct Debit setup. Additionally, we integrated web forms with Salesforce to automate tasks like meter readings, reducing call volumes and improving efficiency.

Our clients from the utilities sector...

Source for Business
Viridor
Wessex Water
Electricity Northwest
Mitie
South West Water

Utilities Sector Achievements

We've helped clients in the utility industry achieve exceptional digital transformation results. Here are just a few of the measurable impacts we've delivered:

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Webinar sign ups using Google ads for Fugro

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Predicted ROAS from renewable energy consultancy ads

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Total won contract value generated through the S4B quote tool

Why choose Appius?

Digital Experience Marketer of the Year Logo

Award Winners

Cyber Essentials Logo

Cyber Essentials Accredited

Certified Partners Logo

Certified Partnerships

Our client's say...

Appius brings solid expertise, dedication, and full-service digital capabilities

Over the past three years, they've played a key role in Fugro's digital transformation, helping us strengthen our global position in geo-data and consultancy solutions. They're flexible, focused, and committed to getting things done - even when things get complex. I also really appreciate that while we're working together on advanced marketing for one project, they've been happy to help us set up some basic SEM foundations on the side. The results speak for themselves: our digital performance keeps improving, and our partnership with Appius has been an important part of that progress.

Dinesh Murli - Global Head of Digital Communications - Fugro

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