Transport

 
Over the last 14 years we have worked with all kinds of small, medium and large companies in the Transport Sector; such as: The Highways Agency, Transport for London, Docklands Light Railway, South Yorkshire PTE (Travel South Yorkshire), West Yorkshire PTE (Metro), Manchester Metrolink, Go South Coast / Wilts & Dorset Buses, Women's Transportation Seminar,  Northern Rail, Condor Ferries and Brittany Ferries.

Our holistic approach to internet marketing, wide ranging skills and wealth of experience in the Transport sector helps to provide a better customer experience and higher levels of customer service.

Our commitment to accessibility means that all our websites for the Transport sector are in line with Government, RNIB and W3C accessibility standards, and through utilising user-centered design techniques we can also develop a site directly with your target audience in mind.

The Appius approach to Internet Marketing includes the capturing of data and analysing of results, in order to make knowledge based improvements to your website for its users. By utilising analytics tools, we can help you to target content to specific segments and get the most out of email marketing. Targeted campaigns can direct specific users back on to your site and on to interesting and relevant content that they will want to see.

Here’s some more detail on a few of the clients we've recently worked with:

Docklands Light Railway - www.dlrlondon.co.uk

• Strategic advice, digital campaign planning and management for the last 11 years
• Destination marketing website with mobile version - see www.dlrlondon.co.uk/mobile
• Fully content managed site with Google based mapping interface incorporating data from their CRM solution.
• Other projects include redesigning and maintaining the DLR section of the TfL website using TfL's chosen RedDot content management system.

The Highways Agency - www.trafficengland.com

• Map and linear representation of all the English highways with real time disruption and road sign information synchronised with their operations centre every 60 seconds.
• Site has registration and subsequent personalisation of information based on road preference.
• Project also involved user centred design and user testing of previous websites and out prototypes.

South Yorkshire PTE - www.travelsouthyorkshire.com

• Created the SYPTE ‘digital brand’ working with existing corporate guidelines
• Developed accessible, on brand and search engine optimised copywriting.
• HTML creation, implementation guide and consultancy to their in-house developers.
• Developed digital brand guidelines for use by content editors to maintain the future integrity of the site.
• Design and delivery of a multi-channel data capture campaign supporting the launch of new online magazine.
• Design and development of a new brand and website education section promoting transport safety to school age passengers - see www.travelsouthyorkshire.com/onboard
• Strategic consultancy and guidelines for social networking strategy

Manchester Metrolink - www.metrolink.co.uk

• Supporting the Metrolink marketing manager with all her digital marketing needs, including rebranding the Metrolink website.
• Design and build of entire website, email disruption alerts and promotions, dynamically generated FAQs based on content being viewed, integration within TfGM main site and dedicated hosting.
• Development of simple ticket purchasing solution to identify the right ticket options in a useful tool with data representing the tram network, ticket types, stops and travel times.
• Recruitment application processing tool which has processed 1000’s of applications already since launch and has become a key tool.

Condor Ferries - www.condorferries.co.uk

• Redesign of Condor Ferries booking engine due to go live very shortly.
• User centred redesign with key focus on improving the user journey and conversion.
• Interactive wireframes and functional specification to inform the development of the ferry booking software.

Edinburgh Airport - www.edinburghairport.com

• Appius designed a high-availability hosting environment, suitable for extremely high levels of peak traffic.
• A highly accessible site, built in Sitefinity 5.1 SP2 Professional version, Appius incorporated add-on modules for site sync and email marketing.
• Integrated live information feeds and banners into the home page, to encourage visitors to stay on the site.
• Developed and configured a Sitefinity news module to display categorized news items and incorporated a comprehensive site search facility.
• Provided a robust, high availability hosting environment serving over 9 million customers, with bad weather peaks of over 250,000 visitors per day, guaranteeing 99.99% uptime.
• Rebranded the new site in line with corporate vision and values - Edinburgh Airport being the place where “Scotland meets the World”. 
• Entire migration project completed within 12 weeks.
• 8,000 visitors within the first hour and regular traffic of 55,000 unique visitors per week.
• Solution successfully load tested to 22,000 user per hour level – almost double the required ‘disaster day’ traffic levels.

What's being said about our services?

"Appius consistently deliver return-on-investment against our objectives. We provide an essential public service and their standards have been exceptional, most notably in times of greatest need like during the London bombings."  

Sarah Allen - Marketing & PR Manager, Serco Docklands Ltd.