Conversion rate is king, long live the King!
Yes, yes, yes large volumes of traffic are important and pretty design is nice too but if users don't get to where you want them to go then the rest is a waste of time. As some management guru once said "if you can't measure it, you can't manage it" so Appius can provide you with the ability for your team to have this information at your finger tips.
By using various reporting tools such as Webtrends, Google Analytics and ecommerce backend reports we can help you to understand which eMarketing channels are resulting in sales and which areas of the site result in better conversion rates. By optimising user experience and eMarketing we can ensure higher conversion rates in the future and subsequent increase sales.
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