Marketing
It doesn’t matter whether you believe in above the line, below the line or through the line marketing; Appius are still the best agency to support you if you are a small marketing team.
What we’re most interested in is what the line looks like! Is it dotted, dashed or continuous?
- Are you able to connect the dots between all your different sales, marketing and digital campaigns? Or are there a few gaps here and there?
- Does your website contacts database talk to your CRM application?
- Does your sales team capture prospect email addresses and preferences in a CRM application that then becomes available to you for regular email marketing?
- Would a registered user of your website get a DM campaign sent from data in your CRM application?
I recently saw an eConsultancy event about JUMP – Joined Up Marketing and PR. However, the ‘joined up’ we are interested in is Joined Up Marketing and Technology (JUMT!) as we believe clients find this the most challenging. You can see why I didn’t get too excited about the acronym, but none the less, joining up your marketing and technology investment is what Appius are all about.
We endeavour to do so using a common framework and best practice that doesn’t require lots of bespoke development. Maybe Joined Up Sales and Technology would be more accurate – JUST? Don’t worry about the technology, just do it!
Our interest in joining up your marketing and technology has led us into delivering a broad range of traditional / offline marketing services over recent years. We now offer the following marketing services:
- Marketing Strategy
- Branding & Visual Identity
- Creative Design
- Photography & Copy Writing
- Marketing Collateral
- Direct Marketing
- Print & Distribution