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Analytics and data are hugely important area for your digital strategy to effectively track the performance and conversion of your campaigns and digital solutions. Having a progressive data strategy is likely to form the basis of the development of your own organisational A.I., too. The change from UA to GA4 has also generated a huge need for expertise and support from specialist agencies.
You may need just strategic advice to plot the right way forward and make key decisions like CDP, data integration or datalake – we can help with this. You might need GA4 training and configuration of reporting via GTM and perhaps for use in Looker Studio or PowerBI. OR maybe you just need an agency to take care of it all and do the data analysis too.
Much of what we do is with Google Analytics and Looker Studio but where you need to capture PII and work at the individual user level we work with the MS Azure stack including Machine Learning, Synapse and PowerBI.
We’ve done the GA4 journey multiple times and we manage Google Tag Manager (GTM) environments for our clients to gather data but also protect your site performance and Core Web Vitals (CWV) scores.
We consulted and supported many digital GDPR rollouts and act as the guardians for our clients continual alignment with data and privacy requirements inside and outside of the UK. With partners like Onetrust we can bring our solutions to bear or we can work with your chosen data tech stack.
Data for insight is great but it’s a lot more fun when you can make it directly actionable by your digital solutions and journeys using your experience platform, marketing automation solution or a data repository linked to your systems.
15/12/2023 / by Harry Ingram
19/09/2023 / by Stuart Lane
Data insight can only be turned into improvement with great User Experience work including ongoing conversion analysis, split testing and optimisation strategies. Analytics is just part of our full Experience & Engagement services including Creative & Copywriting and Digital Marketing.