Social Networking
You might have already heard the term "social networking" on the Web. What does this mean? Are there places on the Web where people stand around with drinks, handing out business cards and network? Well, not exactly. Social networking on the Web is similar to networking in real life, but with some differences.
We have compared the two most popular sites to give you an idea of what social networking is and how it can be used as a business tool…
Facebook Vs Twitter
In a short space of time Facebook and Twitter have amassed a huge number of users. For a lot of people, interacting in an online social network is a regular part of their daily lives. A great marketing opportunity but with many considerations.
Which is the best tool to promote my business, Facebook or Twitter?
Twitter
Twitter is a blog styled social networking tool that allows you to publish up to date information about you or your business. People wishing to be kept up to date become followers.
- Increase target audience website visitors
- Brand awareness
- Cultivating relationships with prospective customers
- Promoting offerings and events
- Product or service updates
- Collaboration at customer and partner level
- Ongoing interaction
- Up to date real time business activity
- Press release dissemination
- Easy updates
Facebook
Facebook is a social networking website that is used by individuals, groups and businesses, all collaborating as friends or fans connected by common interests, friendship or business relationships. Facebook enables you to share messages, images and various forms of information via applications and web pages within the Facebook environment.
- Increase target audience website visitors
- Brand awareness
- Media and information rich individual business Facebook page
- Discussion board interaction
- Easy sharing and collaboration
- Application utilisation such as feeds and event calendars
- Targeted paid search marketing – Facebook Flyer
- Insights into collaborators behaviour
- Feedback via polls
- Reviews
Popularity
In 2009 Twitter has risen from being the 969th to the 38th most visited site in the UK. Very much in vogue right now, with lots of media coverage.
Facebook remains the most popular of the two being the 3rd most visited site in the UK
Summary
Implemented well, both Twitter and Facebook have the potential to generate results for your business. The investment in development and management should be driven by measurable success.
Contact us to help discuss how you can integrate social networking into your marketing strategy and get results.