Segmenting your contacts based on the opt-in information you have been able to gather and then master minding online campaigns that deliver targeted messages to them is the beauty of web technology. Back to the days of the local butcher knowing what you like but using technology to in fact manage thousands of similar and yet personalised communications, yielding constantly higher response rates.
Whether the initiation of this is then in a targeted email, a user hub with pay-per-click adverts or something else, this stuff is like cherry picking the low hanging fruit. Used correctly with good permission marketing techniques to continuously build on your CRM database and capture layers of customer information, the approach will help you create a marketing asset as valuable as Frosties' secret formula!
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