If you can't measure it, you can't manage it.
Whether you agree with Peter Drucker or not, empowering your employees to make intelligent business decisions by giving them the information on Internet sales and marketing results has got to be a no brainer. With some clever use of technology and a few simple enhancements to your HTML, be it in an email or on a website, your Internet marketing can become the most measurable of your marketing tools.
Once our Experience Team has helped you profile your users and set goals for your Internet marketing, they can help you design the management reports that will help you measure results. Then "enter stage left" come the techies to deploy the necessary solution, whether we are talking Google Analytics, WebTrends Marketing Lab, bespoke .NET reports or SQL Reporting Services.
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