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internet marketing

Transport

Holistic approach to internet marketing results for the transport sector

Holistic services for the transport sector
Our service offering is designed to fit the transport sector perfectly and provide a holistic approach that achieves better results. If your service provider isn't giving you this level of integration and breadth of services then try talking to us.

Better customer service with your audience in mind
We always start with the audience and understanding their needs through User-Centred Design, involving techniques such as user profiling, user journeys and wireframing. Before, after or during designing a website you don't want to rely only on your thinking but actually do usability testing and see firsthand where users like commuters struggle and what they value most. Popular tools are often things like journey planners, my journey personalisation, ticket tools for ecommerce and travel card renewals.

Accessibility for eGov guidelines
We are committed to accessibility, committed to user experience and committed to the debate on how to achieve the best balance. We have extensive experience of delivering websites to Government, RNIB and W3C accessibility standards.

Capture data and analyse results
Having designed user journey's you can use analytics tools to measure conversion rates, helping you understand how to improve your website. Whilst also using contact management tools to capture customer data based on a permission marketing approach that gradually gathers more information.

Targeted content and email marketing
Based on these insights you can now use empowering applications such as content management and email marketing to help you deliver more targeted internet marketing campaigns. Using your content management to create regularly changing community sections, add helpful customer service advice that reduces inbound telephone calls or to launch destination marketing offers. In your email marketing you then highlight interesting new content to users based on preference information they have given you, improving your response rates and getting more users back to your website.

It's all about the implementation
If like us you realise the challenges involved in successfully delivering such a holistic approach then you may wish to get to know more about Appius.

What's being said about our services:
"Appius consistently deliver return-on-investment against our objectives. We provide an essential public service and their standards have been exceptional, most notably in times of greatest need like during the London bombings." Sarah Allen - Marketing & PR Manager, Serco Docklands Ltd.

Datasheet:

Transport Datasheet (109KB)

PORTFOLIO

Transport sector services:

Transport sector clients:

Transport for London
Docklands Light Railway
Serco Integrated Transport
Traffic England
Northern Rail
West Yorkshire PTE
Manchester Metrolink