WYPTE - West Yorkshire Passenger Transport Executive
Metro is a public sector organisation paid for through the five Councils in West Yorkshire. It works on behalf of the 2.1 million people of West Yorkshire. Metro's vision is to develop a high quality integrated public transport system that is reliable, easy to understand and use, accessible and attractive to all, affordable, safe, secure and efficient.
Objectives
- understand strengths and weaknesses of current website
- reduce offline communication costs
- relaunch the web presence to better service the Yorkshire public
WYPTE initially engaged us for our user testing capabilities, where we observed their target customer completing goals in realistic scenarios in order to identify the strengths and weaknesses of their site. Based on our user experience teams findings, the recommendations and improvements that were presented to WYPTE were carried into a new site redesign with user experience responsibility given to Appius.
Results
- decreased phone enquiries for key travel information
- higher website usage and completion of key tasks
- improved perception of metro brand
- greater exposure to youth audience
- insights into youth audience for future campaigns
Testimonial
"We were shocked at poor rate of goal completion on our old website and so pleased that Appius had brought both our main and youth audiences into the design process. Appius provided a portfolio of services and worked brilliantly with my internal development team.” Ian Mulrooney, WYPTE I.S. Development Manager
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