Teachers Building Society was formed in 1966 to help teachers buy their own homes and offers a range of mortgage and savings products to educational professionals.
Teachers initially engaged us for our Development capabilities, and have since taken advantage of our eMarketing, User Experience and Applications offerings to gain an edge in the highly competitive mortgages and savings markets.
Appius initially completed a rapid website build with full content management and bespoke quote tool functionality without incurring content management system licence fees. This achieved the objective of visually aligning the new website with offline materials and messages.
Our eMarketing team conducted extensive keyword research to influence site content and developed complimentary Natural Search Marketing and Pay Per Click campaigns, delivering increased visitor levels, quality of visitors and therefore enquiry levels.
Next our User Experience team conducted Usability Testing with teachers and educational professionals at various stages in the purchasing life cycle to generate improvements and recommendations for the newly launched website.
Setting up new Traffic and Conversion Analytics solutions has given the eMarketing team great insights into visitor behaviour and trends while providing multi level performance measurements including Return On Investment (R.O.I.) data for eMarketing campaigns. In essence the analytics solution has proved invaluable in managing campaigns and making new website recommendations through expert analysis conducted by Appius.
Results in this new relationship have been exciting to date and Campaign Management work and general account planning promise even more for the future.
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