Lush was set up in 1988 and surprised the bathing public by inventing products such as bath bombs and shampoo bars and built a highly successful catalogue mail order company.
Appius’ engagement started with the use of our specialist eMarketing team and email marketing infrastructure. This provided Lush with vital insights into the open rates and click-throughs from specific newsletter campaigns. Appius’ email marketing solution now automatically handles the administrative overhead of handling the email send, administration of unsubscribes in line with Data Protection. Appius have also segmented the audience based on interest shown in particular campaigns and content.
Successes in generating online sales and offline footfall have turned email from an experiement into a valuable and environmentally friendly sales and communication tool.We have now been asked to help Lush understand more about the strengths and weaknesses of the website with the use of Usability Testing, with the aim of increasing conversion and informing future developments with the input of the target audience.
"Appius’ strategic focus, flexibility and focus on results were the reasons that we chose them from a list of companies that we reviewed. We now have a much greater understanding of how to optimise our email marketing strategy and add value for our customers.”Jack Constantine, Lush eMarketing Manager
"The Appius User Testing sessions confirmed some problems we thought we had, but also provided unexpected and valuable feedback from our target audience. The Appius recommendations were reviewed at Board level and provided focus, drive and confidence in the value of the redesign.”Tony Duffy, Lush eCommerce Manager
Download this Case Study
01202 553 744