Hall & Woodhouse
Hall & Woodhouse, founded in 1777, is a leading independent brewer, pub operator and soft drink brand owner.
Today Hall and Woodhouse remains an independent family company owned and run by the fifth generation of the Woodhouse family. The pub estate has grown to over 250 and stretches from Exeter to Eastbourne and Hemel Hempstead - in the North.
In addition Badger award winning bottled beers can be found nationally in leading supermarkets and off licenses.
Objectives
- Deliver an interactive version of the brand via the web
- Build target audience database
- Create a direct sales channel through the web
- Support marketing campaigns for key beers with micro sites
- Involve the audience in the brand with online games
- Increase footfall in pubs
Results
- interactive brand delivered via animated borders and various online games and features
- 15000 strong email marketing list and contact database built through website sign ups, incentivised ‘refer a friend’ email moduleand online advertising via Google and Facebook
- more than £100000+ per year sold through Badger Direct online shop
- email surveys increase turnaround of research projects and dramatically decrease costs
- ongoing newsletter strategy maintains 50% plus open rate from loyal target audience
- website supports Badger First Gold launch campaign which earns a ‘double gold medal’, the highest honour in the world of real ale
- footfall in pubs increased with new mapping based pub search
- 18000+ website visits per month
- new Badger Sett Ale Club members acquired at less than 50p cost-per-acquisition
Testimonial
"Appius provided a clear plan of where we could take our web strategy over a 5 year period. Their level of understanding and ideas enthused us right up to board level and they have delivered on this strategy with exceptional results."
David French, Group Head of Brands.
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