Hall & Woodhouse

Website: www.hall-woodhouse.co.uk

Hall & Woodhouse, founded in 1777, is a leading independent brewer, pub operator and soft drink brand owner.

Today Hall and Woodhouse remains an independent family company owned and run by the fifth generation of the Woodhouse family. The pub estate has grown to over 250 and stretches from Exeter to Eastbourne and Hemel Hempstead - in the North.

In addition Badger award winning bottled beers can be found nationally in leading supermarkets and off licenses. Hall & Woodhouse has a turnover approaching £90m and over 1,500 employees.

Objectives:

• Deliver an interactive version of the brand via the web
• Build target audience database
• Create a direct sales channel through the web
• Support marketing campaigns for key beers with micro sites
• Involve the audience in the brand with online games

Results:

• interactive brand delivered via animated borders and various online games and features
• 1200 strong email marketing list and contact database built purely through website sign ups and incentivised ‘refer a friend’ email module
• more than £100000+ per year sold through Badger Direct online shop
• email surveys increase turnaround of research projects and dramatically decrease costs
• ongoing newsletter strategy maintains 50% plus open rate from loyal target audience
• website supports Badger First Gold launch campaign which earns a ‘double gold medal’, the highest honour in the world of real ale

Testimonial:

"Appius provided a clear plan of where we could take our web strategy over a 5 year period. Their level of understanding and ideas enthused us right up to board level and they have delivered on this strategy with exceptional results." David French, Group Head of Brands.

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