Wilts & Dorset and Go South are part of the Go-Ahead Group who own public transport companies that operate bus, rail, car-parking and aviation support services throughout the UK. Wilts & Dorset, established for nearly 100 years, runs buses in an area including Weymouth, Dorchester, Shaftesbury, Devizes, Swindon, Andover, Stockbridge, Romsey and Southampton.
Appius were selected to provide a full web strategy review for this division of the Go Ahead Group. This review allowed Go South the benefit from our 10 years of experience in the transport sector and generate a phased action plan to achieve maximum web results against their specific objectives. Marketing and service stakeholders were all involved in the initial Web Strategy Workshop facilitated by Appius, allowing all ideas and different bus and coach service priorities to be taken into account. After successfully completing the process Appius were appointed as Go South’s single strategic internet marketing provider with a set of projects across their portfolio of bus and coach services.
“I was immediately impressed by the experience and foresight provided by
the Appius team through the web strategy review”. Sarah Lewsey, Marketing Manager
Download this Case Study
01202 553 744