Garmin

Garmin is a global player in the design and manufacture of navigation equipment, manufacturing navigation and communications equipment serving aviation, marine, automotive, wireless, OEM, and general recreation applications.

Objectives

• select a strategic agency partner for long term support
• use online to build a prospect and customer database, segmented by interest
• have a direct (non reseller) prospect and customer relationship through the web
• better understand website usage and online customer behaviour
• create efficiencies in supply of brand and marketing information to sales regions

Garmin have ambitious marketing plans for Europe and selected Appius for the breadth of web communications offerings covering eMarketing, User Experience, Development and Applications. To date Appius have delivered a mix of converstion analytics, database design, hosting infrastructure, collaboration systems and contact management services to achieve Garmin's objectives via online competitions and a secure marketing extranet.

Results

• prospect database built at a rate of more than 100 new prospects a day
• removal of cost from offline cd based distribution of marketing information

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