Coleman Insurance Brokers

Website: www.colemaninsurance.co.uk

Coleman, based in Poole, Dorset is one of the longest established, independent UK insurance brokers. Their clients include national and international organisations, charities, local community and private individuals.

Objectives

• create a user friendly site, tailored towards eColeman’s niche target customer base of high net worth individuals and commercial customers
• increase traffic to the website
• increase call back requests and online enquiries
• develop and implement a full online marketing strategy for the next 12 months

Results

• new site launched using inspirational lifestyle imagery
• clear site architecture and strong call to action lead users their goals
• web results workshop held at no cost with all key stakeholders to brainstorm strategy ideas
• strategy documented and presented to the Financial Director for review
• eMarketing activities due to start in 2008

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