365 tickets.com was formed in 1998 and allows people to buy instant tickets online to over 250 tourist attractions around the World. 365 approached Appius in 2004 to help with their eMarketing capabilities.
Appius listened hard to 365 Tickets objectives for targeting audiences for UK and US attractions. The results have been achieved by a balanced programme of search engine optimisation and pay-per-click account management to maximise web traffic from 365 Tickets' target audience. Appius' eMarketing specialists constantly review performance and keyword usage with a passion each month, taking time to attend to new marketing campaigns and the specific selling points of each and every new attraction.
Throughout the peak sales season, 365 Tickets appears in the most effective positions for Pay-Per-Click advertising in the major search engines. The Pay-Per-Click account was monitored daily to maintain optimal ad positions that consistently achieved target costs per conversion with high volumes of targeted visitors.
Continual improvements to core elements of the website that contribute to Search Engine Optimisation and utilisation of best practice optimisation techniques has improved the number of top positions for target keywords in natural search results.
WebTrends Analytics has provided key insights into the origins, geography and behaviour of the high number of visitors that use the website. This has played a major role in identifying the most efficient and rewarding SEO actions to take as well as effectively measuring results.
"Since Appius started managing our SEO and PPC strategy, our sales graphs are through the roof! Website usability is now also in their hands and this has improved the conversion rate."Frederic Kahn, CEO of 365tickets
Download this Case Study
01202 553 744