SEO & PPC Specialist

Description:

Primary focus for the individual is the set up, implementation, maintenance and analysis of Search Engine Optimisation, Pay Per Click services, Analytics, and Email marketing that Appius provide to its client base. This individual will be responsible for the organisation and scheduling of the associated services as well as the internal and client-facing reporting of results and progress.

The successful applicant should have at least 2 years experience in a similar role.

Core Skills Required:

• Search Engine Optimisation or 'Natural Search Marketing' skills & management (keyword generation, page optimisation, submissions, reporting and analysis).
• Pay Per Click Management (campaign strategy, keyword research and selection, PPC registration and set up, bid management, reporting and analysis).
• Email Marketing (targeting, creation, deployment, list management, tracking and reporting).
• Analytics (web traffic analysis, conversion rate analysis, Return On Investment tracking).
• Excellent communication and literacy skills.
• Excellent organisational and project management skills.
• Offline marketing experience or qualification.
• Mathematics GSCE grade 'C' or above or equivalent.
• Google Adwords Professional accreditation.

Software / Application Knowledge:

• Web Position or equivalent SEO reporting and analysis software.
• Webtrends / Google Analytics or similar traffic analysis tools.
• Dreamweaver 8 / MX or equivalent web editing/HTML skills an advantage.
• Microsoft Office (Word, Excel, Powerpoint etc).
• Email marketing tools such as Lyris would be an advantage.
• Microsoft Project an advantage.

Personal Situation:

The ideal candidate will already be based in Bournemouth or will have a very strong reason for already relocating to Bournemouth, such as family living down here.

Contact:

If you are interested in this job opportunity, please send us your CV.