B2C

With years of experience working directly and with partners for B2C clients, we understand the importance of making sure that you get your product or service right in front of your target audience – wherever they might be. We also understand the long term value of creating a positive and lasting first impression.

The Appius user-centred design process puts your target market at the heart of the design, and allows us to develop website around what those users want, how they will access and consume data and how they will process information.

Our approach to Internet Marketing includes the capturing of data and analysing of results, in order to make knowledge based improvements to your website for its users. By utilising analytics tools, we can help you to target content to specific segments and get the most out of email marketing. Targeted campaigns can direct specific users back on to your site and on to interesting and relevant content that they will want to see.

Here’s some more detail on the clients we’ve worked with recently: 

Waterside Holiday Park - http://www.watersideholidays.co.uk/  

• Website design, build and ongoing maintenance
• Search Engine Optimisation
• Pay Per Click advertising

Docklands Light Railway - http://www.dlrlondon.co.uk/ 

• Website design, build and ad hoc improvements and upgrades
• Ongoing PPC and SEO
• Campaign based support

365 Tickets - http://www.365tickets.com/ 

• SEO and PPC
• Usability testing and improvements

What’s being said about our services? 

“An excellent company and service that has made a real and quantifiable contribution to our business” – Paul Evans, Waterside Communications Manager

“Since Appius started managing our SEO and PPC strategy, our sales graphs are through the roof! Website usability is now also in their hands and this has improved the conversion rate. Congratulations Appius!” – Frederic Kahn, CEO of 365 Tickets