News Archive

Proton Cars - Getting Savvy

September 2005

Appius, in partnership with Marketing Matters, have been selected to promote the Proton's new citycar - the Proton Savvy.

The car hasn't been officially launched yet but Appius have added a teaser promotion to the homepage of www.proton.co.uk. The teaser promotion allows website visitors to register their interest in the Savvy.

This is just the latest installment of Appius' website work for the Marketing Matters client; which includes,

• A Web Communications Audit to inform Proton's online strategy
• Search Engine Optimisation
• Multimedia work on animated Flash headers for each Proton model and a 360 exterior view of the GEN-2
• eMedia development work for the whole of the www.proton.co.uk
• Visitor Interaction work to integrate the Proton Dealer Finder
• Systems Integration to pass data from the enquiry forms to the Proton call centre

Go to www.proton.co.uk if you would like to sneak a peak at the new Savvy or a chance to check out the rest of the www.proton.co.uk site.

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