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Appius, with Chalk and Ward, provide eMarketing services and Analytics for Mole Valley Farmers

September 2007

Mole Valley Farmers was started in 1960 by a small group of farmers around South Molton in Devon who were concerned by the discriminatory practices and the large margins being taken by many of their input suppliers. The organisation is now a regional retail powerhouse with turnover in excess of 150m and an ambitious e-commerce strategy to match.

Mole Valley are relying on Appius to provide increases in visitor levels and online sales, a clear and accurate view of the performance of the new e-commerce website and the ability to track and measure marketing campaign performance.

Appius are excited by this opportunity to demonstrate the value of our proposition in the fast paced world of the retail sector, combined with the strength of our Analytics offering as one of the first WebTrends Interactive Partners. Look out for examples of the results we achieve in the Mole Valley Farmers case study.

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